The new deal widens Odobo’s scope for game distribution particularly in Northern Europe and Nordic regions, where Unibet has a strong presence. .
Odobo ensures that every game developed for its platform can be distributed across all its supported jurisdictions and markets simultaneously, without the need for further development. The addition of new markets via Unibet improves the Odobo offering and enhances the platform’s appeal to developers looking for greater reach and visibility.
Unibet stands to benefit from the growing selection of high-quality HTML5 game content available from Odobo, as well as advantages through its game discovery channel, Odobo Play, and exclusive game offerings such as: The Oddventurers, Gold Dice, Baccpo, Beat the Croupier and Poker Drop Riches. The deal is an exciting and welcome opportunity for both companies and their customers.
Julian Jarvis, Chief Business Affairs Officer at Odobo, said, “Unibet is a key player that offers Odobo stronger distribution in continental Europe and access to a substantial new player base. This is great news for us, our developers and ultimately the players who enjoy these games.”
Daniel Eskola, Head of Products Gaming at Unibet, said, “We like the quality of Odobo’s games and the efficiency of its licensing process. We are always looking for innovative and diverse content of a high standard and are therefore pleased to be working with the Odobo platform.”
This announcement follows other integrations with bet365 and Betfair. With more operator integrations underway, Odobo is further enhancing the distribution opportunities available to the platform’s approved developers.