Rumours are circulating the igaming industry that Full Tilt Poker, one of the internet’s biggest and most recognised poker rooms are exploring the possibility of broadening their product inventory by offering players a sports betting platform.
The move to offer new igaming and sports betting product channels to customers is part of a new strategy taken on board by Full Tilt Poker’s parent company The Rational Group (holding company for poker brands – Full Tilt Poker & PokerStars) to use the poker brand to offer new product services to poker players. This move represent a break away from corporate traditions as both Full Tilt Poker and PokerStars have strayed away from extending their product offerings with other igaming games and sports betting markets.
Full Tilt Poker who were acquired by PokerStars (US $1bn) ,recently launched a selection of casino games on their product client, including blackjack, roulette and other table games powered by igaming B2B games supplier Leander Games. Full Tilt poker have yet to regain their position as a top 2 online poker room since their acquisition by Rational
Industry news source Calvin Ayre reports that a Rational Group spokesperson had remarked the company “exploring opportunities to enter global sports betting markets to enhance our online gaming offerings.” Rational appear to want to launch a sports betting product by 2015.