SBC News Voice of the Sports Betting Industry
Through an agreement with GTECH, Norsk Tipping has launched its first range of iGaming products exclusively for the Norwegian market. The deployment of 65 games is the largest launch of its kind in the Lottery’s history.
Norsk Tipping was asked by the Norwegian Ministry of Culture to develop online games to provide the Norwegian public with an attractive offering and at the same time be in the forefront of Responsible Gaming.
“With this launch, Norsk Tipping is challenging foreign betting companies not licensed in Norway by providing attractive games that are not as aggressive as the cross border operators’. Responsible Gaming is our trademark,” said Norsk Tipping CEO Torbjørn Almlid.
GTECH has supplied Norsk Tipping, a World Lottery Association (WLA) member, with its iBingo product, an iCasino portfolio including a range of slot games, and eInstants designed to ensure that the new portfolio appeals to a wide range of players. The games, which are available to registered Norwegian players across mobile, tablet, and desktop channels, were launched on January 14, 2014. This is Norsk Tipping’s first agreement with GTECH, which is also providing the Lottery with hosting and operational services.
