Betway enhances esports offering with new Olympic-themed challenges

Betway has enhanced its esports offering, in cooperation with tournament organiser Blast, launching a range of Olympic-themed Counter-Strike: Global Offensive (CS:GO) challenges.

Participating gamers will be able to test their abilities and composure on the new maps, with the highest overall scorer receiving the Betway x Blast golden medal.

Known as the ‘Spring Games’, the maps will be broadcast via the Blast Premier YouTube and Twitch channels, which had previously amassed millions of views. The Fall Games were also hugely popular, catching the attention of thousands of viewers and competitors.

Challenge One will test gamers’ agility in a Hurdles game, followed by Surf which will trail their experience and ability, after which they will face the third challenge, the Glass Floor. The final challenge, Competitive Tag, will see the players try to record the least amount of time tagged. 

“The Betway Spring Games is the latest addition to the ever-growing portfolio of Counter-Strike maps produced by Betway,” said Adam Savinson, Esports Director, BG Marketing Services, Betway Group. “The maps are a unique way Betway can engage CSGO fans and have become a staple within the community. 

“The reception and popularity of the maps has been incredible. We’re proud to be able to continue to innovate in a game that has been around for over 22 years and have already started on planning the next one.”

Betway’s partnership with Blast Premier was first struck in 2018, and was renewed in December 2020 for another 12 months.

One of the most prominent betting operators in esports, Betway maintains agreements with various organisations and competitive players, with G2 Esports the most recent addition in its portfolio of partners in the sector.

The firm has also signed agreements with Paris Saint-Germain’s PSG.LGD Dota 2, Brazilian Counter Strike: Global Offensive (CS:GO) team ‘Made in Brazil’ (MiBR) and Berlin International Gaming (BIG).

Outside of esports, Betway has secured partnerships with the National Hockey League (NHL), Surrey County Cricket Club and the Mercedes Cup ATP250 event.

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