Tidal Gaming Group’s B2B esports odds provider Sportsflare has formed a production and distribution partnership with data provider GameScorekeeper.
The long term agreement will see GamesScorekeeper distribute Sportsflare’s Ai-driven odds solutions to a range of sports betting clients – including DraftKings and Pinnacle – whilst working to enhance the latter’s operations via the provision of integrity focused esports data.
Sportsflare currently provides odds for a variety of esports betting markets, including Counter Strike: Global Offensive (CS:GO), League of Legends and Dota 2 tournaments.
Esports has become an increasingly prominent sector in the global sports betting industry, constituting both ‘hardcore games’ such as the aforementioned CS;GO, Dota and League of legends, in addition to so called ‘crisis content’ which acts as an alternative to traditional sports, with notable titles including the FIFA series and NBA2k.
“We’re excited about the partnership with GameScorekeeper,” said Max Polaczuk, Chief Executive Officer of Sportsflare. “In particular, we see a massive opportunity to bring more esports titles, such as Valorant, to market by combining our solutions.
“We are obsessed with creating new experiences for esports betting, and this partnership helps us deploy those new experiences to millions of bettors in a relatively short time.“
Sportsflare has plans to enhance its offerings to more first-person shooter titles via the partnership with GamesScore, which has recently incorporated Overwatch and Valorant into its product portfolio.
The operator’s offerings through its new partner will now include both pre-match and in play odds feeds, as well as the first ‘Bet Builder’ product in the esports gambling market. Bet Builders have proven a popular offering in traditional sports, particularly football, demonstrating high margins and turnover.
“Sportsflare has been a long standing partner of GameScorekeeper and we’re delighted to extend our agreement further,” added Marc Burroughes, Chief Commercial Officer of GameScorekeeper.
“Combining our powerful esports data services with market leading odds solutions and the industry’s first esports Bet Builder, represents a fantastic opportunity.”