Quentin Martin, Chief Executive of Luckbox, has outlined his firm’s ‘new year resolutions’ as he plans to get the esports wagering platform in tip-top shape for a critical 2021.
Fresh from guiding Luckbox as the first esports wagering platform to list on the Toronto TSX Ventures Exchange (TSXV), Martin reflected on 2020 developments which placed esports firmly on betting’s global agenda.
“2020 was a great year for Luckbox. Esports and particularly esports betting is one of the few industries that benefited from the lockdown, especially early in the year when almost all traditional sport was halted,” Martin told SBC.
“During that period, Luckbox registered a 500% increase in turnover and this accelerated our plans to take the company public as we raised capital to build on this momentum.”
Securing new capital, Luckbox has called on a ‘recruitment drive’ to significantly bulk-up its marketing capacity in 2021.
Leading Luckbox into its ‘next phase of critical growth’, Martin underscored that the operator was seeking to merge ‘world-class’ marketing talent with Luckbox’s proven capabilities in developing its proprietary esports wagering platform and further technologies.
“This year is all about scale for us,” Martin added. “With that in mind, we are in the process of recruiting a Chief Customer Officer and fleshing out our marketing team.”
“We are looking for a Head of Content Marketing, a Head of Performance Marketing, and an Affiliates Manager to help us rapidly grow our user acquisition efforts. We’ll also be looking to further flesh out the marketing team in the near future with other key roles.”
Quizzed on any post-IPO further transitions, Martin underlined that Luckbox will maintain its structural set-up as an Isle of Man enterprise, but acknowledged that the firm had expanded its technical options.
He continued: “From a day to day operations perspective, it changes very little for us. We’re still headquartered in the Isle of Man and have our own development team based in Bulgaria.
“Of course, as well as various service providers, we do now have more links to Canada than previously with a healthy and active shareholder base.”
Luckbox has already secured the first piece of the puzzle after confirming the appointment of former 888 executive Ran Kaspi as its new Chief Financial Officer – who will become a key stakeholder in leading the firm’s next phase of growth.
Acknowledging that Luckbox’s customer growth to date ‘has been organic’, Martin noted confidence and caution as Luckbox enters the industry’s cut-throat marketing scene.
“The immediate next phase, which has already started, is to ramp up our customer acquisition efforts by growing the marketing team and increasing our marketing spend…. Esports fans will see a lot more from Luckbox in the coming weeks!”