Esports tournament organiser BLAST Premier and global online gambling operator Betway have agreed to extend their existing partnership by one year.
The partnership between Betway and BLAST has already been in existence for two years. It has seen the firms cooperate on BLAST Premier, as well as team up in May of this year for the grassroots BLAST Rising and again in June for the Bounty Hunt Data 2 tournament.
Next year’s BLAST Premier tournament could see up to 286 matches take place in seven tournaments across the year with a combined prize fund of $2,475,000.
Leo Matlock, VP Commercial at BLAST, said: “Betway have been on this journey with us since the start of 2019, the renewal of this deal for a third year speaks volumes for the close relationship we have developed since we started working together and the commitment both brands have to building a long-term, innovative and impactful partnership that has already provided loads of fantastic content for fans this year.
“BLAST recently announced ambitious plans for 2021 and Betway are a big part of these, we look forward to continuing to bring Betway to the very heart of our ever-growing and engaged Counter-Strike audience.”
As part of the new agreement, Betway will maintain a strong and visible presence across BLAST Premier’s 2021 Counter-Strike tournament.
Betway’s branding will feature heavily across all seven of BLAST Premier’s planned CS:GO tournaments, including more branded content opportunities and a number of bespoke giveaways on offer.
The firm’s Head of Esports, Adam Savinson, commented: “Over the last two years, we have built an incredibly successful working relationship with BLAST. BLAST Premier has been a highlight of this year’s esports calendar and looking forward, it shows no sign of slowing down.
“Our collaborative approach to working with BLAST has created some of our best activations to date, and we look forward to building on our success in 2021.”