Parimatch ups global esports appeal with Fnatic partnership

CIS betting group Parimatch has announced its biggest esports partnership to date becoming a global partner of pro esports organisation Fnatic winner of more than 200 championships across 30 different game types in the past decade.

The partnership sees Parimatch join Fnatic’s roster of global brands, which includes BMW, Monster Energy, One Plus and AMD Radeon, serving as Fnatic CSGO teams’ ‘official betting partner’.

Established in 2004, Fnatic is recognised as one of the most important institutions in the development of competitive gaming, having seen esports transgress from amateur origins to a multi-billion $ sports attracting global audiences.

“This partnership with Fnatic is another example of Parimatch strengthening ties with the international esports community, but it is the first time we can call ourselves partners of a truly global and legendary brand with more than 15 years of history,” commented Stepan Shulga, Head of Esports at Parimatch.

“We look forward to collaborating closely with Fnatic to reach millions of esports fans around the world, so watch this space, as we’ve got some exciting plans in store – #alwaysfnatic”

Announcing its biggest partnership, Parimatch states that it will utilise Fnatic global appeal to amplify its social media content and marketing, connecting with diverse esports audiences across all gaming categories.

One of esports most popular organisations, Fnatic teams are reported to have a combined global social media following of 15 million esports fans across the world.

“At Fnatic, we view sports betting as an impactful way to enhance the overall esports experience, when undertaken in a responsible manner,” said Sam Mathews, Founder and CEO at Fnatic.

“We are proud to partner with a forward-thinking, technologically innovative, global brand like Parimatch and look forward to collaborating with them to enhance the visibility of esports around the world.”

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