SBC News Voice of the Sports Betting Industry
Esports wagering has been thrown centre-stage in recent months due to the global health pandemic shutting down the majority of live sports markets. However, for this growing industry to continue to develop and prosper after COVID-19, it is imperative that operators and providers collaborate to enhance its products.
The ESI Digital Summit, created by Esports Insider, has dedicated a large portion of its content to the esports betting in order to continue topics and discussion on how the sector can flourish.
Phill Adams, the CEO of new online esports betting website Puntt.gg, emphasised that with the competitive gaming sector gaining significant traction, as pandemic circumstances have accelerated esports wagering agenda.
He said: “The esports betting sector is at a crucial point at the moment. It is gaining increased interest from traditional betting operators as esports has been one of the main products available over lockdown. There are studies like this one that suggests that traditional betters are discovering esports for the first time at the moment with 30 per cent of customers betting on esports in April, only started in April.
“The ESI Digital Summit is the perfect platform to debate how esports capitalises on this increased interest and works to ensure that it keeps its place at the top table in the perceptions of traditional operators.”
Puntt.gg, developed by Liverpool-based RPGG Media, has been announced as a participant in ESI’s ‘The Clutch Digital’ feature in which four esports related companies, at various stages of fundraising, will pitch live to a panel of judges and investors in the esports space.
Businesses ranging from sportsbooks such as Pinnacle and Betway to global esports organisations like Fnatic and Rogue have been announced as speakers for the summit, highlighting the importance for deeper collaboration and knowledge sharing in view of COVID-19’s impacts.
Luckbox’s CEO Quentin Martin added: “The esports betting boom is well documented and as the sector matures, becoming closer to the traditional sports gambling industry, events such as ESI Digital Summit are becoming increasingly important. It provides a fantastic showcase so that the wider gambling industry can more easily see the potential of esports betting, as well as to meet the individuals and organisations at the forefront of the growth.
“I’ve spoken at and attended many ESI events and they are always more than worthwhile. They’re a great opportunity to network, share knowledge and elevate the profile of your work.”
As both Adams and Martin alluded to, open conversations, networking and debates seem to be key factors in developing future plans and projects centred around the esports betting sector.
Last month SBC launched its inaugural digital conference with a particular emphasis on how the betting industry has been impacted on the global health pandemic in order to spark conversations and provide alternative views, which in the end will benefit the industry.
The same applies for the ESI Digital Summit, providing an esports specific event in which firm’s can network and develop brands through a virtual platform.
Martin added: “As an esports-dedicated company like ours, having regular conference events that are respected, well-organised and high-profile is invaluable. When it comes to making contact with new and existing partners, sharing ideas and getting your name out there, there is no better platform.”
The two-day digital conference is set to commence today at 2pm, with The Clutch Digital concluding its first day of panels and showcases. For more information on the event or to purchase tickets click here.
