SBC News Voice of the Sports Betting Industry
Online betting operator LeoVegas is growing its Swedish presence after gaining its second licence in the country for its new brand, pixel.bet.
The five-year licence has been issued by the country’s regulator, Spelinspektionen, for both online casino and sports betting.
Gustaf Hagman, LeoVegas’ Group CEO, celebrated the new licence: “During a year when we focus on strong growth but also on cost efficiency, it is inspiring to see that pixel.bet are developing well and that we as a Group can benefit from our economies of scale with the sharing of resources and knowledge between our companies.”
Pixel.bet, which has a primary market focus in Sweden and the wider Nordic region, intends to become the leader in esports betting. The group believes that this will act as a complement to its current casino and live casino offerings within Sweden.
Eirik Kristiansen, CEO of Pixel digital, added: “With this licence we gain the opportunity to offer our product and passion for esports betting to the Swedish market. Moreover, we have added a truly exciting casino experience that we know customers will appreciate. This springboard in Sweden will also position us for continued expansion internationally.”
The news follows the Swedish regulator issuing a warning to operators within the country, reminding them of the laws surrounding bonus offers. Spelinspektionen disregarded any claims that legislation was not clear, and reminded operators that customers should only be able to take advantage of offers during their first visit to a site.
