SBC News Voice of the Sports Betting Industry
U.S. Operator FanDuel, has partnered up with free-to-play (FTP) sports-game provider SportCaller, to offer a series of marquee games, starting with its NCAA March Madness basketball.
As part of the new collaboration, the FTP specialist will roll out a number of games out across its light-to-deploy platform, which will include a number of major American sports.
Lorcan Kelly, VP of sportsbook product at FanDuel, praised the new partnership: “SportCaller has been a good partner for the Paddy Power Betfair Group, and we’ve enjoyed teaming up with them on March Madness – an event whose huge popularity will naturally prove a solid acquisitions driver.
“The relationship has already elevated our expansive set of FTP games, and FanDuel looks forward to adding more over the sporting calendar to come.”
The new partnership will add the US market to SportCaller’s growing global portfolio, who already enjoy a US presence with its Super 8 and Super 5 Games for TVG.
Managing Director of SportCaller, Cillian Barry, added: “Having collaborated so successfully with Paddy Power Betfair over the past few years, it’s a real fillip for FanDuel to have chosen SportCaller as their partner in unlocking perhaps the most significant market of all.
“Their underlying expertise and consumer base are vast, so it’s going to be exciting to watch our games’ signature values of outstanding gameplay and bet-conversion map onto a wider range of U.S. sports and events, driving player activity at every step.”
SportsCaller’s March Madness offering, due to take place from 19 March – 8 April, will cement FanDuel’s ongoing commitment to offering its customers fresh games and jackpot formats. The new deal is hoped to grow player-engagement across all platforms and devices, and ultimately improve customer experience.s
The FTP provider intends to grow its esports offering, with plans to include: US collegiate sports, NBA, MLB, golf, tennis, UFC, boxing and NFL.
