SportCaller has called on Racing Post to raise the profile of its horseracing game, Lucky7 – initially rolled out last year in conjunction with William Hill.
The free-to-play (FTP) sports-game specialist confirmed that William Hill’s affiliate team was instrumental in putting this premium partnership in place to boost acquisition within Racing Post’s fertile base of racing fans.
Lucky7, recognised as one of SportCaller’s flagship game, sees players compete for a prize pot of up to £100,000 by selecting the winners of seven televised races every weekend on ITV Racing. If the jackpot isn’t won, then the top entry each weekend still scoops a £1,000 consolation prize.
The weekly free-to-enter competition, promoted by SportCaller as a third way to enhance recruitment, reactivation and retention besides the traditional sign-up offers and bonuses, is available via desktop and mobile, as well as through an app via Google Play and the App Store.
The firm’s MD Cillian Barry said: “Having worked successfully with William Hill on Lucky7 over the past two years, we are now thrilled to expand the partnership with Racing Post, whose brand and audience represents a perfect fit for this game.
“It’s so gratifying for our games to have been integrated by two household names so intimately connected with horse racing. After all, it’s a sport which was our first love at SportCaller, having created the original free-to-play jackpot game with Sky Bet and Channel 4 Racing way back in 2014.”
Tom Warren, Online Marketing Director at William Hill, added: “We’ve already seen that Lucky7 goes straight to the heart of account-acquisition and retention, with its intuitive nature and logical gameplay having a very broad appeal amongst our customers.
“Joining forces with Racing Post will help take the game to the next level, and the prospect of bringing it to such a passionate and enthusiastic audience is very exciting. The game will be in good company, sitting alongside the rest of Racing Post’s top-class stable of content.”