Esports betting start-up Luckbox continues to grow its executive management team, confirming the appointment of Vadim Soloveychik as its first Chief Marketing Officer (CMO).
Soloveychik joins Luckbox’s leadership team from The Stars Group Inc, where he most recently served as Marketing Director for PokerStars (2014-2017).
A seasoned industry marketing executive, Soloveychik has previously advised Luckbox’s enterprise team on the firm’s upcoming 2018 launch and initial marketing strategy.
“I’ve been working closely with the team for the past few months and have seen the product taking shape and I’m really excited about the potential of Luckbox” commented Soloveychik on joining Luckbox.
“The industry as we know it for years with traditional gambling verticals, go-to-market tactics and view on the ecosystem is coming to an end.”
“And I think that, like in many other industries, the change will come from passionate out-of-box thinkers who are not bound to existing industry’s value chain and can cross-breed new customers’ demands with new technologies to come up with a new value proposition”.
Preparing to make its debut in 2018, new industry incumbent Luckbox seeks to become the leading mass market bookmaker for esports fans.
Strengthening its core management team, this March, Luckbox confirmed the appointment of former PokerStars social gaming director Quentin Martin as Chief Operations Officer, tasked with developing and delivering the firm’s strategic operating framework.
Updating the market, Luckbox CEO and Co-Founder Lars Lien welcomed the appointment of Soloveychik stating: “Vadim is a hugely respected figure in the industry and his record speaks for itself.
“As well as a wealth of experience and talent, the appointment of someone of Vadim’s calibre lends further credibility to our project.”