Droit d'auteur: tomas1111 / 123RF Banque d'images

PMU expands PSG partnership into esports

PMU and PSG have enjoyed a partnership which has now spanned over six years. The latest news is that it is to be extended into the Parisian club’s new esports arm. 

PMU is one of the most established French betting companies and it recently launched its esports brand, PMU eSport.

The aim of this is to be involved with the statistics side of esports and the terms of this new sponsorship will see the company ‘channel its core business to support Paris Saint-Germain eSports players in competitions, as well as offering fans and organisers statistical content to enrich their gaming experience’.

According to Dot Esports there is a six figure sum involved in this new sponsorship.

Fabien Allègre, Paris Saint-Germain’s Director of Merchandising and Brand Diversification, commented: “The agreement with PMU marks a turning point in the development of our esports project. We are delighted to have gained the confidence of such a major player in sport within just a few months of our launch.

“I am convinced that PMU’s expertise is going to enable us to further improve our performances and go to the next level.”

PMU’s Marketing Director Samuel Loiseau added: “We were already partners with Paris Saint-Germain on the football side and we are proud to extend our partnership and join the club in its ambitious esports project. We share the same ambition to become key players in the sector. PMU will also be partnering with numerous esports events in France all year round.”

Check Also

Crouchy soothes fans’ nerves in new Paddy Power ad

Following its ‘socially distanced title-party’ and March’s attempt at becoming a Cheltenham Festival jockey, Paddy …

Betway puts new spin on Kevin Pietersen partnership

Online operator Betway has extended its partnership with Kevin Pietersen, which will see the Ashes …

UKGC highlights concerns on increased machine interactions post-lockdown 

Tracking the performance of all licensed gambling verticals, the UK Gambling Commission (UKGC) has revealed …