The Esports Integrity Coalition (ESIC) has announced that GameCo has become its latest member.
GameCo is focused on bringing video games to casinos, and its VGMs (Video game gambling machines) hit the casino floor in Atalantic City late last year.
Esports Integrity Commissioner Ian Smith said: “We are delighted that GameCo has decided to join ESIC. GameCo operates at the juncture between esports and betting, and embracing integrity efforts in this early stage of its operations speaks to the company’s impeccable ethos and values and its determination to get things right from day one, not just for itself, but for the wider community in which it operates.”
GameCo joins the likes of ESL, DreamHack, Sportradar, and more as members of ESIC; all share the goal of clamping down on cheating and ensuring esports has certain levels of integrity across the board.
ESIC also has bookmakers as betting partners; these include Pinnacle, Unikrn, Betway, eBettle and regulators including the Isle of Man Commission and the GLMS (Global Lottery Monitoring System).
GameCo Co-Founder and CEO, Blaine Graboyes added: “We developed the concept for video game gambling from our experience in producing esports events for major publishers. There’s a massive opportunity to evolve casinos into VIP destinations for gamers, and solid industry regulations and standards will be critical to this experience. GameCo looks forward to contributing to ESIC to advance our shared goals.”
As a member GameCo will support the ESIC anti-corruption education program which currently involves in-person educational presentations and interactive sessions with esports pros, management and officials at major LAN events worldwide. GameCo is based in the States and recently opened a new office in Las Vegas.
We’ll be hearing more from ESIC soon too as it was also revealed that it plans to launch an interactive online tutorial for completion by players in their own time. The purpose of this is to ensure ‘all esports participants have a foundation level of knowledge and awareness about match-fixing, betting fraud and other threats to esports integrity’.