SBC News Voice of the Sports Betting Industry
Esports odds provider UltraPlay is giving everyone a chance to join the fastest growing segment the industry has ever seen.
For the past couple of years UltraPlay has been building its product and establishing operator clients. Fresh off the back of being shortlisted for the SBC Awards Esports Betting Operator of the Year, the company has announced ODDS.gg. This is an esports focused data feed product. It will allow sportsbooks ‘to have a quality esports offering that is capable of meeting the requirements and needs of the brand new Millennial audience’.
ODDS.gg provides real time esports odds based on a hybrid methodology of machine learning algorithms and human trading interaction. It is a free to use product that will provide every sportsbook with an unprecedented number of games, pre-match and live market odds. ODDS.gg provides a wide selection of competitive games with 21 titles, and it offers 2500+ prematch events and 1000+ live events per month.
It has also been stated that the numbers of offered events and markets will grow moving into next year and beyond, as one of UltraPlay’s main focuses for 2017 is to further expand its ODDS.gg esports offering.
Mario Ovcharov, CMO of UltraPlay, said: “We have decided to make this step and give free access to everyone in the industry who wishes to explore the trendiest of all sports – esports. Establishing ourselves as leaders in providing esports odds for both pre-match and Live among the highest number of competitive games and tournaments, made us share the knowledge and launch a free product that allows anyone to have a taste of it.
“There is a lot more to be brought to ODDS.gg!”
