SBC News Voice of the Sports Betting Industry
Southampton FC is delighted to announce that Premier Punt has become the club’s Official Fantasy Sports Betting Partner.
The Edinburgh based social gaming and betting company has signed a multi-year deal deal with the Saints ahead of the 2016/17 campaign.
Founded in 2013, Premier Punt specialises in ‘No Commitment’ fantasy football betting, meaning users can play weekly, daily or on any single game against other football fans with no season long commitment.
With free to enter game types also on offer and a recently launched mobile app, Premier Punt will provide a platform for football fans to enjoy fantasy betting as and when they choose.
Fan engagement will be at the heart of the partnership with exclusive free to play games for all Saints fans and prizes on offer each week.
John Gordon, Premier Punt CEO said: “Premier Punt are delighted to partner with Southampton FC! We are focused on delivering the ultimate Fantasy Football experience, and are looking forward to delivering a mix of exclusive games, competitions and more for Saints fans.
“Southampton FC were the perfect fit for us as they were the club with the biggest desire to give more back to their fans.”
To mark this new partnership and the kick off of the new Premier League season, there is a free to enter £500 game and thousands of pounds to be won this weekend on the weekly format game. Premier Punt has also made a donation to a local charity, and there are two pairs of tickets for the Southampton v Sunderland clash.
Any Saints fans who enter the ‘pick 6’ (single game) Southampton game can tweet @PremierPunt a screen grab of their team, and the winner will be selected at random.
Partnerships with fantasy sports providers is becoming increasingly common, though it’s not limited to just football clubs. Many bookmakers are getting in on the action to offer punters a further alternative on their sportsbooks.
You can find out more about this by hearing two of the industry leaders, Shergul Arshad of Mondogoal and Valery Bollier of Oulala discuss the topic at Betting on Sports (September 15-16) in London.
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