Valencia CF has become the first La Liga club to have its own esports team after the grand unveiling on Tuesday June 7th at the Mestalla stadium.
This move follows the recent announcement by Schalke 04 that it had moved into the world of esports by acquiring and rebranding the popular team Immortals.
Peter Draper, Marketing Director of Valencia CF, said: “This is a very interesting project and a challenge for Valencia CF to enter a sports sector with such a marked growth. It puts Valencia CF in the vanguard of the sector that is causing most interest throughout Europe.”
In Spain, it is a thriving industry that keeps on growing; recent studies confirm that the income in Europe, which is one of the developing markets, has reached €263m and there is an estimated 14% growth prospect for the next couple of years.
The Valencia CF team has also gained a notable official partner in the form of Twitch, the video streaming platform owned by Amazon and the number one platform via which people watch live or prerecorded matches across different esports and competitions.
Project General Manager Sergio Benet added: “For us it is a challenge and a big responsibility to defend the Valencia CF colours in the virtual gaming competitions. We will do our best to be up to the task and one of the best teams in eSport.”