SBC News Voice of the Sports Betting Industry
In partnership with Betradar market and data services, betting operator SNAI becomes the first Italian bookmaker to offer eSports betting services to consumers.
Announcing its Betradar partnership yesterday, SNAI will enter the fast new industry segment with an estimated global wagering market of $23 billion by 2020.
Offering a comprehensive eSports wagering service, Betradar will service SNAI with pre-match and in-play betting markets on all popular eSports titles as well as comprehensive live scores and statistics.
The deal sees Betradar furthers its commitment with eSports company Electronic Sports League (ESL), which will see SNAI operations receive the most up-to-date data on eSports matches and tournaments.
Announcing the partnership Fabio Schiavolin, Ceo of SNAI – Cogetech Group stated
“Betting on eSports for sure will play a key role in the future of sports betting and no bookmaker can afford to ignore it. With the integration of Betradar’s eSports Betting Service, it’s not just about improving our company’s portfolio. It’s more a matter of responding to demographic changes in the betting business and we at
“SNAI are proud to play a leading role in recognizing opportunities and identifying profitable market trends. Thanks to this new service, we are in a perfect position to engage clients, providing them with an immersive betting experience for their beloved passion called eSports.”
Lorenzo Caci, Sportradar’s Director Sales backed Schiavolin comments, stating that the partnership would be a success for the Italian betting market.
“We are very pleased to have sealed this partnership with our trusted long-term partner SNAI”
“We expect betting on eSports to be just at the very beginning but its already seeing incredible growth. It’s the fast-changing and wide-ranging spectrum of eSport games with their inherent quick-fire mode engine that opens up staggering possibilities for sportsbooks in terms of betting markets and frequency. As one of the first bookmakers to have integrated our eSports Betting Service, SNAI will definitely capitalize on this great opportunity.”
