Technology

FTSE bookmaker William Hill has partnered with digital data and insights agency Celerity, with a view to synchronize Adobe Campaign communications across its product and advertising verticals. Following a competitive pitch, William Hill marketing selected Kent-based Celerity as its outsourced partner for Adobe Campaign, in order to drive efficiencies and improve return on investment from the platform. Launching the partnership, …

BetterBetting Foundation, a software systems enabler for sports betting on the blockchain, has launched its pre-Initial Coin Offering (ICO) sale ahead of its ICO in December. The token sale introduces investors to BETR, the betting cryptocurrency that lays the foundations of the first truly decentralised peer-to-peer online sports betting marketplace. All bets will be stored on the blockchain, providing full …

Betting data and tailored odds specialist Abelson Info has confirmed that independent online bookmaker BetVictor has become its latest ‘Goalscorer Prices & Settlement’ (GPS) feed partner. Confirming the partnership, BetVictor will move to integrate GPS feed provisions, optimising its goal scorer market speed and real-time settlement capabilities. Furthermore, BetVictor trading teams will gain enhanced market data in which to promote its …

Tech startup tappit specialises in cashless experiences. It provides cashless payment technologies for events and entertainment venues, enabling users to store funds on wristbands or branded cards and venues to work cash-free. The solution uses radio-frequency identification (RFID) technology and can be used for one-off events or permanent installations. We caught up with tappit Chief Marketing Officer Paul Winslow, to …

Stockholm-listed European online gambling group, Betsson AB has announced that it will broaden its product portfolio adding a new daily fantasy sports (DFS) platform powered by Scout Gaming Group. The partnership sees Scout Gaming provide its fully customizable DFS solution, which will be made available to all Betsson AB subsidiaries. Project stakeholders detail that the Scout/Betsson DFS platform is expected …

Following a year of growth, SBC catches up with Tom Mitchell, B2B Director of London-based tech firm RISQ. Bringing new insurance/risk products to market, RISQ’s commercial team has  announced a number of new Tier1 partnerships. SBC gets the full lowdown from Mitchell… ______________________ SBC: Can you begin by introducing RISQ as a company and describing what it is you do? Tom …

Italian betting firm Gruppo SISAL has selected industry data and software provider Betgenius as the lead marketing programmatic partner for its flagship Matchpoint Italia subsidiary. The marketing partnership will see Betgenius data and insights technologies enhance Matchpoint digital acquisition campaigns, optimising player targeting, messaging and promotions. Moving forward, the Matchpoint brand will integrate Betgenius’ industry-specific programmatic media trading desk, which …

Online betting exchange Smarkets has secured the fourth spot on the ‘Deloitte Fast 50’, an enterprise index listing the ‘fastest growth UK technology businesses’. The only industry enterprise to list in the Deloitte Fast 50, Smarkets joins a prestigious top ten of UK-based technology firms, which is headed up by food delivery platform Deliveroo ranking number 1 for 2017. Recognised by …