Sportsbook

Trinity Mirror Group newspaper, The Daily Mirror has confirmed Paddy Power Betfair (PPB) as its new ‘Saturday Horseracing’ headline sponsor for the remainder of 2016 racing season. PPB brands will provide Daily Mirror readers with a dedicated racing content and tips featured in newspaper pull-out. The Daily Mirror website (Mirror.co.uk) will also feature a dedicated racing section for its sports …

New UK betting market entrant Sun Bets has announced the launch of its first ever TV advertising campaign #YOUBETCHA, as the News UK and Tabcorp joint-venture seeks to establish its brand with the general public. The campaign has been created by News UK in-house agency Pulse, following this August’s official launch of Sun Bets within the highly saturated UK online …

Genius Sports Group betting platform and software subsidiary Betgenius has announced the launch of its new ‘cost-effective’ horse racing product; Racing Manager. Racing Manager completely removes the need for any in-house traders and gives operators access to more than 40,000 events a year across UK and Australian racing. The new product consists of three separate but complementary components: streaming, trading …

This weekend’s shock news that London Mayor Sadiq Khan has sided with Owen Smith against Jeremy Corbyn in the Labour Leadership Election has seen bookmaker William Hill reduce its odds on Smith winning party leadership from 11/2 to 9/2. Khan who had been thought of as a ‘Corbyn stalwart’, changed his position on the current Labour leader, citing that the …

Midlands Premier League football club West Bromwich Albion have confirmed Coral as its Official European Betting Partner Detailing terms the three-year agreement will see the bookmaker’s brand feature on various advertising sites at The Hawthorns, including interview backdrop and pitchside. Coral will use the partnership to introduce its online and mobile betting service to Albion fans and plan to offer …

Australia ASX-listed racing and fantasy sports operator TopBetta has confirmed that it has raised AUS $2.6 million (£1.5 million) through a share placement funded by a group of ‘sophisticated and institutional’ investors. Placing 14.5 million shares at AUS $0.18, TopBetta governance will use the funds to implement an ‘aggressive growth’ strategy targeting customers during the key period of Spring Carnival …

This Saturday’s UFC 202 main event between  Nate Diaz vs Conor McGregor 2  has divided the world of mixed martial arts as to who will win this Saturday’s much-anticipated rematch. In 5 March, Diaz who took the fight on ten days notice shocked the world of fighting by submitting McGregor to a second round choke-hold ending the boisterous Irishman’s unbeaten run …

BetVictor has today announced an exclusive partnership with football statistics site WhoScored.com in a move which will see it as the only gaming firm providing a unique data-driven market for its customers.  The WhoScored.com Man of the Match market is based on statistical data rather than pundit opinion, meaning the result is consistent, objective and available within 10 minutes of the full …

Following this week’s release of the international trailer for ‘Rogue One: A Star Wars Story’, Betway has placed the upcoming Christmas blockbuster (release date: 16 December) at even money to top 2016’s worldwide box office. To take global cinema’s top spot, Rogue One will likely compete against fellow Disney Studios blockbuster ‘Captain America: Civil War’. Priced at 2/1 by Betway, the third …

Seeking to optimise its player management systems, UK online bookmaker Sky Bet has partnered with data management and customer analytics software provider Cloudera. Utilising Cloudera Enterprise software, Sky Bet will aim to better personalise its product base benefitting customers with faster rewards and better-refined user engagement. The use of Cloudera systems will see Sky Bet move away from its current shared …