Sportsbook

The latest sportsbook news for the gambling industry.

Paddy Power appoints Piers Morgan as Chief Cheerleader for Team USA

SBC News Paddy Power appoints Piers Morgan as Chief Cheerleader for Team USA

Ahead of the start of the Ryder Cup (30 September) at Hazeltine National Golf Club (Minnesota), Paddy Power has unveiled Piers Morgan as Team USA’s chief cheerleader. Launching Paddy Power’s latest viral marketing campaign. the controversial TV presenter and Daily Mail columnist has declared his love for Uncle Sam following the UK’s decision to leave the European Union. Morgan an …

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Sky Betting & Gaming appoints Jochen Weiner as Deutschland lead

SBC News Sky Betting & Gaming appoints Jochen Weiner as Deutschland lead

Sky Betting & Gaming (SB&G) governance has today confirmed the appointment of Jochen Weiner as Managing Director of Sky Bet Deutschland. The leadership appointment of Weiner, comes as SB&G looks to expand its betting services in its new markets of Italy and Germany. Weiner takes the Sky Bet Deutschland executive role, having served as Managing Director of now defunct Deutsche …

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Next England manager – Who will take over from Big Sam?

Allardyce, Manager

After Sam Allardyce somehow contrived to lose his dream job with England after being ‘stung’ by undercover reporters from the Daily Telegraph, SBC News takes a look at the candidates to replace the national side’s shortest-serving full time manager. The stated odds have been taken from Oddschecker at the time of writing. Gareth Southgate – 13/8 with BetVictor Shortly after …

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Odds on for an Oasis reunion next year

SBC News Odds on for an Oasis reunion next year

Oasis fans may not be looking back in anger for much longer with Betway quoting short odds of 5/4 for the Mancunian band to announce their reunion in 2017.  A reunion is reportedly edging closer little by little  with the release of a feature length biopic on the band coming out next month. The betting markets are suggesting a return …

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Betfair – Exchange customers call for Clinton victory following first TV debate

SBC News Betfair – Exchange customers call for Clinton victory following first TV debate

Betfair has this morning revealed that £3 million was traded during last night’s first US Presidential TV debate, as its exchange market shifts towards a Hilary Clinton victory. Coming into the much-anticipated TV debate, Republican candidate Donald Trump had hit his lowest odds of 2.68 for the US Presidency. However, the initial reaction of the TV Debate which garnered a …

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Tipbet nets easyCredit Basketball Bundesliga betting partnership

SBC News Tipbet nets easyCredit Basketball Bundesliga betting partnership

European betting operator Tipbet has announced that it has become Official Betting Partner and Premium Sponsor of the German easyCredit Basketball Bundesliga (easyCredit BBL) for season 2016/2017. With the German BBL basketball 2016/17 season having started on Friday 23 September, Tipbet secures its high visibility partnership furthering its brand presence within German sports. Tipbet marketing confirmed that as a Premium …

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SBTech powers world’s first ‘sports betting adventure’

SBC News SBTech powers world’s first 'sports betting adventure'

SBTech, provider of online sports betting solutions, management services and iGaming platforms, has been announced as the software provider for Betser, the new gamified sportsbook from Hero Gaming. Betser, powered by SBTech’s bespoke technology, includes a new twin-track loyalty scheme devised by the fast-growing Malta-based operator, which is also responsible for the hugely successful Casino Heroes. Inspired by the success of …

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Betfair Exchange hits £44 million on US 2016 Election ahead of live TV debates

Trump, Next President

Updating its ‘US 2016 Presidential Election’ exchange market, Betfair has revealed that £2 million was traded this weekend ahead of tonight’s much-anticipated live TV debate between Hilary Clinton and Donald Trump. To date the Betfair Exchange has recorded a total of £44 million traded on the 2016 US Election, surpassing the amount traded across all markets during the 2012 Presidential …

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Ladbrokes launches ‘Unbelievable’ with Kammy & Ally

SBC News Ladbrokes launches 'Unbelievable' with Kammy & Ally

Updating the market, Ladbrokes has announced the launch of its ‘Unbelievable’ TV advertising campaign featuring brand ambassadors Chris Kamara and Ally McCoist. The new TV campaign developed by London creative advertising agency The Moment is set to debut on Saturday 24 September. Ladbrokes marketing plans to deliver five TV adverts throughout the Autumn with the aim of building on Ladbrokes’ …

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