Ahead of the start of the Ryder Cup (30 September) at Hazeltine National Golf Club (Minnesota), Paddy Power has unveiled Piers Morgan as Team USA’s chief cheerleader. Launching Paddy Power’s latest viral marketing campaign. the controversial TV presenter and Daily Mail columnist has declared his love for Uncle Sam following the UK’s decision to leave the European Union. Morgan an …
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Sky Betting & Gaming appoints Jochen Weiner as Deutschland lead
Sky Betting & Gaming (SB&G) governance has today confirmed the appointment of Jochen Weiner as Managing Director of Sky Bet Deutschland. The leadership appointment of Weiner, comes as SB&G looks to expand its betting services in its new markets of Italy and Germany. Weiner takes the Sky Bet Deutschland executive role, having served as Managing Director of now defunct Deutsche …
Read More »Next England manager – Who will take over from Big Sam?
After Sam Allardyce somehow contrived to lose his dream job with England after being ‘stung’ by undercover reporters from the Daily Telegraph, SBC News takes a look at the candidates to replace the national side’s shortest-serving full time manager. The stated odds have been taken from Oddschecker at the time of writing. Gareth Southgate – 13/8 with BetVictor Shortly after …
Read More »Odds on for an Oasis reunion next year
Oasis fans may not be looking back in anger for much longer with Betway quoting short odds of 5/4 for the Mancunian band to announce their reunion in 2017. A reunion is reportedly edging closer little by little with the release of a feature length biopic on the band coming out next month. The betting markets are suggesting a return …
Read More »Betfair – Exchange customers call for Clinton victory following first TV debate
Betfair has this morning revealed that £3 million was traded during last night’s first US Presidential TV debate, as its exchange market shifts towards a Hilary Clinton victory. Coming into the much-anticipated TV debate, Republican candidate Donald Trump had hit his lowest odds of 2.68 for the US Presidency. However, the initial reaction of the TV Debate which garnered a …
Read More »Tipbet nets easyCredit Basketball Bundesliga betting partnership
European betting operator Tipbet has announced that it has become Official Betting Partner and Premium Sponsor of the German easyCredit Basketball Bundesliga (easyCredit BBL) for season 2016/2017. With the German BBL basketball 2016/17 season having started on Friday 23 September, Tipbet secures its high visibility partnership furthering its brand presence within German sports. Tipbet marketing confirmed that as a Premium …
Read More »SBTech powers world’s first ‘sports betting adventure’
SBTech, provider of online sports betting solutions, management services and iGaming platforms, has been announced as the software provider for Betser, the new gamified sportsbook from Hero Gaming. Betser, powered by SBTech’s bespoke technology, includes a new twin-track loyalty scheme devised by the fast-growing Malta-based operator, which is also responsible for the hugely successful Casino Heroes. Inspired by the success of …
Read More »Betfair Exchange hits £44 million on US 2016 Election ahead of live TV debates
Updating its ‘US 2016 Presidential Election’ exchange market, Betfair has revealed that £2 million was traded this weekend ahead of tonight’s much-anticipated live TV debate between Hilary Clinton and Donald Trump. To date the Betfair Exchange has recorded a total of £44 million traded on the 2016 US Election, surpassing the amount traded across all markets during the 2012 Presidential …
Read More »Ladbrokes launches ‘Unbelievable’ with Kammy & Ally
Updating the market, Ladbrokes has announced the launch of its ‘Unbelievable’ TV advertising campaign featuring brand ambassadors Chris Kamara and Ally McCoist. The new TV campaign developed by London creative advertising agency The Moment is set to debut on Saturday 24 September. Ladbrokes marketing plans to deliver five TV adverts throughout the Autumn with the aim of building on Ladbrokes’ …
Read More »William Hill slashes odds on Alistair Brownlee for SPOTY 2016
William Hill has slashed the odds for Alistair Brownlee winning the BBC Sports Personality of the Year (SPOTY) from 100/1 to 10/1, after the triathlete attracted a rush of money for helping his brother over the finishing line at a race in Mexico. The two-time Olympic Champion gave up his own chances of winning the race to aid the exhausted Jonny …
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