Sportsbook

Industry start-up Bookee has been awarded the ‘Brightest Minds Showcase’ at the 2016 iGaming Entrepreneur Conference (8 December Grange Hotel London). Pitching to a panel of industry experts, Bookee which describes itself as the ‘Tinder for betting app’ won the contest ahead of 12 rivals competing for the top prize of a ‘mentoring and professional’ services package worth more than …

European gambling operator Stanleybet has upgraded its digital CRM capabilities by integrating Beehive technology provisions. Updating the market, Stanleybet will install Beehive marketing solutions across its European platforms for UK, Romania, Italy, Croatia and Denmark. The CRM partnership aims to optimise Stanleybet’s targeting of existing and new customers through optimal message delivery, segmentation of player database, data modelling of customers …

International news publisher, the Press Association (PA) has been selected by European sports betting operator bwin (GVC Holdings subsidiary) as its news and content provider throughout its multiple product verticals. GVC management has approved PA journalist teams to provide exclusive content for its bwin sports betting asset. The content-led partnership aims to provide bwin with a further point of differentiation …

Seeking to boosts its personalisation capabilities, independent bookmaker BetBright has formed a partnership with leading data and customisation specialist Qubit. Confirming the partnership this week, BetBright development stated that Qubit tools and functions were needed in order for the operator to ‘understand and influence customers in one-platform’. “Controlling our own technology is fundamental to delivering our differentiated product. This means …

After his X Factor win on Sunday night, Matt Terry is the bookmakers’ favourite to bag this year’s Christmas number one.  The single, ‘When Christmas Comes Around’, written by Ed Sheeran, is at 6/4 with William Hill to win the festive race, ahead of closest competitor Friends of Jo Cox at 5/1 and Louis Tomlinson and Steve Aoki at 7/1. Sheeran …

The governance of Cherry Gaming AB has confirmed that it has executed its right to acquire the remaining 51% of shares in European igaming operator ComeOn Malta (ComeOn). Last July, Cherry had acquired 49% of equity in ComeOn for a shares + cash combination valued at €80 million. Moving to buy ComeOn outright, Cherry governance detailed this morning that it …

Seeking to expand its digital and tech development capabilities, the management of Sky Betting & Gaming (SB&G) has confirmed that the operator has ‘significantly expanded’ its presence within the Wellington Place Leeds tech hub. The move sees independent SB&G double its operational workspace within Wellington Place, taking up a total presence of 80,000 square feet. Having undertaken a significant growth …

Stockholm listed betting exchange Spiffx has signed a joint venture agreement with leading Australian operator Cardinal House to roll out Take5Live and Spiffindex to the Australian and Asian market. Take5Live is an engaging game based on Spiffx market activity that allows customers to place bets on there being a goal within the next five minutes at pre-determined odds. Spiffindex is …