Sportsbook

The Labour Party has hit its shortest price of 15/1 since the snap call for a UK General Election (8 June). The opposition party makes its comeback as the latest YouGov election polls have the Conservative Party ahead by a 9-point lead. Betfair Politics maintains the Tory as 1/18 market favourite (94% chance of winning) to maintain its government. Updating …

Paddy Power has become the first bookmaker to offer ChatBot on Facebook Messenger, after going live with a new product provided by Onionsack. The industry-first ChatBot, powered by the Onionsack SaaS messaging platform, enables customers to login to their Paddy Power betting account, check balances and place wagers via Facebook. Once connected to the Paddy Power Facebook Messenger bot, customers …

Industry affiliate media owner, Caledonian Publishing has increased its betting-related inventory by announcing the launch of dedicated political betting website BetOnPolitics.co.uk. Caledonian’s new portal aims to be the leading destination for all punters seeking political betting insight and knowledge on a number of UK and international politics markets. Ahead of the UK General Election on 8 June, BetOnPolitics.co.uk offers its …

Following this week’s group Annual General Meeting (AGM), the governance of FTSE100 listed Paddy Power Betfair (PPB) has confirmed the appointment of former BT Group executive Emer Timmons as a new Non-Executive Director. A ten-year BT Group leadership executive, Timmons will advise PPB governance on international development projects and commercial strategy and initiatives. Timmons currently serves as Chief Marketing Officer of …

Using data from Google trends, Bookmaker Ratings has proved that bet365 was consistently the most searched for bookmaker in the UK between April 2014 and April 2017. Although there were short periods where other firms rivalled its Google search popularity, bet365 has been “thriving in terms of online popularity” since selling off the entirety of its betting shop chain to …

Yesterday’s official publishing of the Labour Party Manifesto, has done little to convince political punters that Jeremy Corbyn is the man to back for the 2017 UK General Election (8 June). Issuing a market update this morning, bookmaker William Hill has revealed that betting on the Tories is currently outmatching Labour wagers by 10:1. Guided by the strapline “For The …

Updating the market, Sky Betting & Gaming (SB&G) has confirmed that it has extended its lead platform provider partnership with NYX Gaming’s OpenBet systems. The renewal of partnership follows the successful launch of Sky Bet Italia in Q4 2016 on the OpenBet platform. NYX detailed that moving forward it would support SB&G’s international market initiatives, building a full roadmap of …

GVC Holdings’ European sportsbook subsidiary Bwin has furthered its presence within the German market by signing a four-year betting partnership with Bundesliga football club Borussia Dortmund.   Agreeing terms on a €3 million per year partnership, Bwin will become a feature marketing partner of the Rhineland football club, with its brand prominently displayed throughout Dortmund’s Signal Iduna Park ‘Westfalenstadion’ stadium (capacity …

Betradar has informed that it has partnered with betting innovation studio Digital Sports Tech, distributing its ‘Player Props’ markets to its industry client base. Agreeing on partnership terms, Betradar will add Digital Sports Tech player performance betting markets to its XML client feed. The feature allows for customers to wager on the performance of an individual athlete. Moving forward, Betradar …