Sportsbook

Gearing up for Wimbledon (3-16 July), FTSE-listed online gambling group GVC Holdings has moved to optimise its tennis betting markets. Updating the market, GVC has undertaken a complete overhaul of its tennis offering, adding new data feeds combined with new in-play score visualisation graphics. GVC development teams detailed that the new features would improve user engagement and information speed times …

New York sports investment firm Bruin Sports Capital has entered into a joint venture with international communications and marketing services firm WPP to become the lead supplier of NFL ‘Game Pass’ subscriptions for the European market. Having agreed Game Pass distribution rights with the NFL, Bruin and WPP will move to create a new sports content agency based in London, …

Championship football club Brentford FC has signed a two-year agreement with LeoVegas Group AB, which will see the LeoVegas online betting and gaming brands become the official ‘Shirt’ and ‘Title’ sponsors of the West London club. Securing sponsorship terms for the start of the 2017/18 EFL Championship (start date 4 August), LeoVegas will promote both its online casino and sports …

An industry platform and software supplier for developing markets, Sirplay has made another move in the Nigerian sports betting market in partnership with BetaBet2000. Informing the market, BetaBet2000 has switched its legacy betting solution to Sirplay’s modular platform, as it seeks to continue its Nigerian expansion within the coming months. Moving forward, BetaBet2000 has gained tailored online sports betting solution with access …

English Premier League football club Swansea City has this morning announced that new Asian-focused online betting and casino operator, Letou (letou.co.uk) will be its season 2017/18 official shirt sponsor. The Welsh football club today hosted an unveiling ceremony for its new season ‘home & away shirts’ designed by Spanish kit manufacturer Joma. The new shirt features the branding of Letou …

Spread betting operator Sporting Index Group, has this morning announced that it has agreed to acquire Touchbet, an industry provider of trading and risk management services. Issuing a market update, Sporting Index stated that the undisclosed sum acquisition aimed to enhance its B2B division Sporting Solutions, optimising the firm’s Risk Management Services (RMS) capabilities. Founded in 2006 Sweden and Malta-based …

Belgium’s Parliament is set to open discussions on potentially pursuing a blanket ban on all forms of gambling-related advertising during live sports broadcasts, which would be implemented across all media verticals. The discussion has been put forward by Christian Democrat CDV MP Koen Geens, who has detailed that Belgium’s Government has failed to ensure the appropriate safeguards against betting operators …

Independent online gambling group Sky Betting & Gaming (SB&G) has confirmed the appointment of London agency Who Wot Why as its new lead creative for its Sky Bet UK brand. The London agency wins the £ multi-million account following a reported three-way pitch to replace former incumbent Mcgarry Bowen. UK media new sources report that Sky Bet marketing is seeking …

Kenya’s National Alliance (TNA) government has reduced its blanket industry tax charge to 35% on all gambling activities following backlash from multiple stakeholders. Last March Kenya’s Treasury Secretary Henry Rotich presented a National Budget proposing a betting/gambling ‘all activities’ tax duty of 50%. Kenya betting industry and sports stakeholders immediately moved to halt Rotich’s tax proposal, stating that he acted …

Opening its ‘Next Liberal Democrat Leader’ market, following the unexpected resignation of Tim Farron this Wednesday, Betfair Politics has placed Jo Swinson MP for East Dunbartonshire as 4/9 early market favourite. Tim Farron resigned on Wednesday night, less than a week following the results of the 2017 UK Snap General Election in which the Lib Dems increased their Parliamentary representation …