Sportsbook

The English Football Association (FA) has confirmed that it has ended its ‘official betting partnership’ with Ladbrokes, just one year into its four-year contract (reported to be worth £4 million per year). Following an internal management review, FA governance has deemed the sponsorship to be inappropriate as the body has to act as supervisor for the sport’s integrity and its …

English Premier League side Manchester City FC has announced that Asian focused firm Kai-Fa Yule operator of the K8.com sports betting brand has secured a ‘multi-year’ agreement becoming its ‘Official Asia Betting Partner’. Philippines-based bookmaker K8.com, will receive premium placement within all Manchester City, Asian related coverage, and will further be promoted throughout the Etihad Stadium (capacity: 55,000) on match …

FTSE listed online gambling group GVC Holdings has confirmed the appointment of Jane Anscombe as an Independent Non-Executive Director. An investment and communications specialist Anscombe has over thirty-years’ experience in finance for the gaming, leisure and entertainment sectors.  She has held senior executive positions at Rank Group, Carlton Communications and Edison Investment Research. Further to joining GVC as an independent …

Amsterdam Dutch Eredivisie football club AFC Ajax has confirmed that Asian focused online bookmaker KB88 will serve as its new ‘Asia Betting Partner’ for a period of two seasons. This week, Ajax officials presented KB88 as a new Asian market partner. Ajax, Dutch football’s most historic side, will focus on promoting KB88 channels through its social media assets, with the club’s …

Gearing up for Wimbledon (3-16 July), FTSE-listed online gambling group GVC Holdings has moved to optimise its tennis betting markets. Updating the market, GVC has undertaken a complete overhaul of its tennis offering, adding new data feeds combined with new in-play score visualisation graphics. GVC development teams detailed that the new features would improve user engagement and information speed times …

New York sports investment firm Bruin Sports Capital has entered into a joint venture with international communications and marketing services firm WPP to become the lead supplier of NFL ‘Game Pass’ subscriptions for the European market. Having agreed Game Pass distribution rights with the NFL, Bruin and WPP will move to create a new sports content agency based in London, …

Championship football club Brentford FC has signed a two-year agreement with LeoVegas Group AB, which will see the LeoVegas online betting and gaming brands become the official ‘Shirt’ and ‘Title’ sponsors of the West London club. Securing sponsorship terms for the start of the 2017/18 EFL Championship (start date 4 August), LeoVegas will promote both its online casino and sports …

An industry platform and software supplier for developing markets, Sirplay has made another move in the Nigerian sports betting market in partnership with BetaBet2000. Informing the market, BetaBet2000 has switched its legacy betting solution to Sirplay’s modular platform, as it seeks to continue its Nigerian expansion within the coming months. Moving forward, BetaBet2000 has gained tailored online sports betting solution with access …

English Premier League football club Swansea City has this morning announced that new Asian-focused online betting and casino operator, Letou (letou.co.uk) will be its season 2017/18 official shirt sponsor. The Welsh football club today hosted an unveiling ceremony for its new season ‘home & away shirts’ designed by Spanish kit manufacturer Joma. The new shirt features the branding of Letou …

Spread betting operator Sporting Index Group, has this morning announced that it has agreed to acquire Touchbet, an industry provider of trading and risk management services. Issuing a market update, Sporting Index stated that the undisclosed sum acquisition aimed to enhance its B2B division Sporting Solutions, optimising the firm’s Risk Management Services (RMS) capabilities. Founded in 2006 Sweden and Malta-based …