Sportsbook

After drawing an unprecedented amount of betting and public interest, the trash talking finally ended on Saturday (26 August), as Floyd Mayweather and Conor McGregor came to blows in Las Vegas. As the majority of commentators and bookmaker believed the UFC Vs Boxing bout was predictably one sided, as despite McGregor’s encouraging start the speed and movement of the masterly Mayweather proved …

Stockholm-listed, European gambling operator Kindred Group Plc has awarded its UK media planning and buying account to London marketing agency Initiative UK. The new agency will now lead the media strategy and execution for Kindred’s multi-million £ UK advertising account, across group brand portfolio of; Unibet, Stan James, Bingo.com and Maria Casino. Part of IPG Media Brands, Initiative UK takes over …

Seeking to boost its operational database provisions, independent sports betting operator bet365 has agreed to acquire bankrupt Basho Technologies assets (deal undisclosed). Confirming the acquisition last week, bet365 Chief Technology Officer Martin Davies posted an update on Basho’s online community detailing that ‘an agreement had been reached, to buy all remaining Basho assets’. Founded in 2008, Washington-based Basho is a …

Spanish licensed online sports betting operator Sportium (sportium.es) continues its South American expansion, announcing that it will enter the Colombian online betting market. The Ladbrokes and Grupo Cirsa Spanish joint-venture launch in Colombia follows a successful South American debut in Panama, where its services have gained a strong foothold. Speaking to Spanish media, Sportium CEO Alberto Eljarrat detailed that his …

Updating the market, The UK Gambling Commission (UKGC) has today published its social research paper; ‘Gambling Behaviour in Great Britain 2015’. The report provides a comprehensive update on gambling trends across the UK, examining the rates of participation, at-risk gambling and problem gambling, and explores the associated characteristics and behaviours. Furthermore, the paper represents the first social update on UK …

Presenting its H1 2017 results (period ending 30 June), FTSE-listed gambling technology group Playtech Plc has declared a strong ‘cash generating’ performance recording growth throughout its core metrics combined with KPI gains across its product divisions. Driven by growth in its ‘regulated markets’ activity, combined with the strong performance of its flagship casino division (up 28%), Playtech would achieve period …

With three days until the most anticipated boxing event of recent memory, Paddy Power has already rewarded backers of Floyd Mayweather by paying out on the American fighter. The Irish bookmaker has made the £250,000 payout this morning, in spite of nearly 80% of punters backing the two-weight UFC champion Conor McGregor. A spokesman for Paddy Power said: “We’re spinning …

Driven by new ‘client launches’ and the continued strengthening of its commercial pipeline, Toronto TSX-listed industry technology and platform provider NYX Gaming Group has reported a strong set of H1 2017 interim results. Updating investors, NYX has doubled its like-for-like group revenues to CAD $119 million (H1 2016: CAD $54 million), driven by the successful integration of its acquired OpenBet …

Sports betting platform provider Kambi is pulling no punches for this weekend’s mega fight between Floyd ‘Money’ Mayweather vs ‘The Notorious’ Conor McGregor (Saturday 26 August). Kambi specialist in ‘tier 1’ bookmaker provisions, has detailed that it will have the most comprehensive betting market inventory for the Las Vegas fight which is has broken wagering levels for combat sports. In …

Sports data platform provider, iSport Genius has signed a deal with Sportsbet that will allow the Australian online sportsbetting market to utilise a data proposition that informs and educates customers about their betting options. iSport Genius’ interactive consumer-facing platform leverages data via an intuitively designed interface and creates a large volume of engaging calls to action, helping to improve the …