Online gambling operator Unibet, part of the Malta-based Kindred Group, intends to use aggressive marketing techniques to increase its share in the Australian gambling market, according to The Australian Financial Review. Despite entering the market back in 2012 after purchasing local firm Betchoice, Unibet is still relatively small in the Australian market, particularly in comparison to the likes of …
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William Hill eyes Australian expansion by entering CrownBet takeover talks
Crown Resorts, the Australian gaming and entertainment group, and William Hill have both moved to confirm discussions have taken place, and are ongoing, regarding the formers 62% stake in online betting firm CrownBet. Speculation first came to light in The Australian newspaper, that ‘in depth’ talks over a potential deal were believed to ongoing between governances. Presenting a statement to the media, Crown Resorts …
Read More »Thanks Philip! No betting industry tax hike but industry faces tough 2018 context
The UK betting industry breathes a sigh of relief, as Chancellor of the Exchequer Philip Hammond has detailed no industry tax hike for the governments annual budget. Prior to yesterday’s budget presentation, a number of industry stakeholders had outlined concerns regarding further taxes being demanded from the UK betting sector. At Lunchtime, Hammond would present Commons a budget ‘designed to …
Read More »Highlight Games launches new virtual sports product SOCCERBET
Highlight Games has announced the debut of SOCCERBET, a fresh take on virtual sports which harnesses real life game footage. Taking decades of archived football highlights, the new product combines six ten-second clips from an individual fixture across a number of seasons, presenting the randomly generated minute-long package as one individual game in a similar manner to virtual sports titles. …
Read More »Russia 2018: The contrasting consequences of non-qualification
As the dust settles on a dramatic qualifying campaign, betting operators are left assessing how to maximise Russia 2018, even if that means promoting the tournament to nation that fell at the first hurdle and failed to qualify for football’s showpiece event. As CEO of Digitain, the B2B power behind Armenian betting operator TotoGaming, Suren Khachatryan underlined that although everyone …
Read More »Australia favourites as Ashes fever descends on Brisbane
Australia and England have a rivalry steeped in history, one that particularly comes to the fore whenever the two nations are pitted against each other in a sporting arena. That is epitomised by the Ashes, with the tiny urn the ultimate prize for whichever side can hold their nerve in the various cauldrons of noise over the course of the …
Read More »No Standstill… Scientific Games acquires 11% of NYX Gaming shares
Issuing a market note, Nasdaq-listed gambling technology group Scientific Games Corporation (SGC) has moved to acquire 11.6 million ordinary shares in acquisition target NYX Gaming Group. The transaction represents approximately 10.72% of NYX’s current shareholding, with SGC governance paying CAD$2.22-2.35 per share, representing a purchase price of circa CAD $27 million (£18 million). Further to today’s share purchase transaction, SGC governance …
Read More »Asian AFC launches new ‘integrity monitoring app’ in partnership with Sportradar
Seeking to enhance its capabilities against match-fixing, the Asian Football Confederation (AFC) has launched a dedicated ‘integrity mobile application’ powered by sports data and integrity specialist Sportradar. The integrity app will enable fans, players and officials to report possible suspicious activities or provide information concerning match-fixing or corruption to the AFC Integrity Unit. AFC officials detail that the app will …
Read More »Ladbrokes Politics offers the Buzz on Hammond’s budget
Ahead of the tomorrow’s National Budget presented by UK Chancellor of the Exchequer Philip Hammond, Ladbrokes Politics has launched its ‘Buzzword Bingo’ market. On Wednesday lunchtime, the UK prepares for the Chancellor’s annual speech at Commons, with Ladbrokes pricing up its special ‘Exchequer Budget Buzzword Bingo’ market, in which the bookmaker details that ‘Brexit’ at 1/3 will be the most …
Read More »Sisal Matchpoint ups digital marketing dynamics with Betgenius
Italian betting firm Gruppo SISAL has selected industry data and software provider Betgenius as the lead marketing programmatic partner for its flagship Matchpoint Italia subsidiary. The marketing partnership will see Betgenius data and insights technologies enhance Matchpoint digital acquisition campaigns, optimising player targeting, messaging and promotions. Moving forward, the Matchpoint brand will integrate Betgenius’ industry-specific programmatic media trading desk, which …
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