Sportsbook

The latest sportsbook news for the gambling industry.

Betsson named as the Official European Betting Partner of Alfa Romeo Racing

SBC News Betsson named as the Official European Betting Partner of Alfa Romeo Racing

Stockholm-listed Betsson AB has been named as the new exclusive Official European Betting Partner for Alfa Romeo Racing as part of a new multi-brand deal. The new deal is set to cover a number of the Betsson Group brands, including Betsafe, Betsson and StarCasinò. The deal will see the operator’s branding shown on the Alfa Romeo Racing Car at the …

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Rafi Ashkenazi – Bold FOX JV is the ideal platform for US domination

SBC News Rafi Ashkenazi – Bold FOX JV is the ideal platform for US domination

Hosting a special conference call, Rafi Ashkenazi Chief Executive of The Stars Group Inc, has detailed further insights and arrangements related to the firm’s announced joint venture ‘FOX Bet’, partnering with US national broadcaster FOX. Securing a 25-year commercial agreement, the Stars Group will act as lead sports betting and igaming services provider for the FOX Corporation. “This partnership gives …

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Kindred Group recognised as Top-30 UK employer

SBC News Kindred Group recognised as Top-30 UK employer

‘Best Workplaces’ a UK index measuring employer and employee wellbeing have named industry incumbent Kindred Group Plc as one of the ‘top 30 workplaces’. The Stockholm-listed enterprise has ranked as a top UK workplace, as a large company employing 250-to-1000 staff members. In its review, Best Workplaces described Kindred as maintaining ‘a great working environment’ for its ‘diverse workforce’, with …

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SuperBet Romania secures £175 million Blackstone backing

SBC News SuperBet Romania secures £175 million Blackstone backing

US private equity fund Blackstone Group LLP continues to expand its European gambling investment portfolio, confirming that it has invested €175 million in Romania and CIS market bookmaker SuperBet. The transactions sees the US PE firm secure a minority stake in SuperBet, Romania’s largest sports betting operator, through its strategic vehicle ‘Blackstone Tactical Opportunities’. Founded in 2008 by industry investor …

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Genius Sports wins ‘game changing’ Football DataCo betting contract

SBC News Genius Sports wins 'game changing' Football DataCo betting contract

Genius Sports Group betting subsidiary Betgenius has secured its biggest data contract to date, having been appointed as the ‘exclusive live data supplier’ for the English Premier League (EPL), English Football League (EFL) and Scottish Professional Football League (SPFL) to the global sports betting industry. Commencing season 2019/2020, Betgenius will act as the ‘official supplier of live data’ for sports betting …

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GVC, William Hill and bet365 top the list of GambleAware donations

SBC News GVC, William Hill and bet365 top the list of GambleAware donations

According to recent figures released by GambleAware, UK operators GVC Holdings, William Hill and bet365 have topped the list of donations received by the charity, having given a combined amount of over £3.3m in 2018/19. GambleAware published its list of donations for the twelve months ending 31 March 2019. It has been pointed out that GVC Holdings, the umbrella group …

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FOX Sports partnership sees The Stars Group make its US multimedia play

SBC News FOX Sports partnership sees The Stars Group make its US multimedia play

The governance of Toronto TSX-listed The Stars Group Inc has announced the foundation of its first US strategic joint venture ‘FOX Bet’ in partnership with national sports broadcaster FOX Sports a subsidiary of media conglomerate FOX Corporation. Updating investors, the Stars Group details that it will launch a ‘first-of-its-kind’ sports media and wagering venture working alongside FOX Sports. ‘The Stars …

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Major boost for Betfred’s golf product through Metric service

Metric

Betfred has boosted its sports betting product ahead of next week’s US PGA Championship after agreeing to offer the premium Golf Service from Metric Gaming. The operator’s customers will now be able to bet on exciting hole-by-hole markets as well as 18-hole and 72-hole markets, all simultaneously. This move will ensure relevant betting content is available across the four days …

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ASA forces Paddy Power to modify Rhodri Giggs loyalty advert

SBC News ASA forces Paddy Power to modify Rhodri Giggs loyalty advert

The UK Advertising Standards Association (ASA) has upheld five complaints made against Paddy Power’s ‘Rewards Club’ advertisement featuring Rhodri Giggs, the older brother of former Manchester United and Wales footballer Ryan Giggs. Complaints were sanctioned against the advert, which was broadcast last February, as five viewers claimed that the advert ‘glamourised gambling’ by suggesting that it can lead to a …

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Carousel Group bolsters mobile engagement capacity with Wiraya solutions

Age Verification

New industry incumbent Carousel Group has confirmed it will support its European sportsbook properties of SportsBetting.com and RaceBook.com, with Wiraya mobile customer activation tools. Issuing a market update, Carousel informs that it will utilise Wiraya mobile engagement capacities, to enhance its customer activation strategy across its verticals. Wiraya solutions allow for optimised personalised messages to be sent to SportsBetting.com and …

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