Sportsbook

Northern Ireland-based betting company, Bet McLean, has extended its sponsorship of Linfield FC. The extended partnership will see the bookmaker’s brand on both the first team shirt sleeve as well as the team shorts. Bet McLean will also be promoted with a sign in each of the four stands at Windsor Park. David Graham, General Manager of Bet McLean, said: …

UFC and SPRIBE have announced a multi-year marketing partnership that provides the igaming company with ‘significant exposure’ during some of the sport’s biggest live events. SPRIBE – which created the social game Aviator – will receive prominent branding at select UFC Pay-Per-Views and Fight Nights, including high-visibility placement inside the Octagon and branded integrations within broadcasts.   Additionally, the agreement provides …

The European Gaming & Betting Association (EGBA) is monitoring developments related to Italy’s online gambling marketplace being impacted by black market activities. Concerns follow a recent investigation by La Gazzetta dello Sport, which documented that the total Italian wagers placed on the black market (land-based and online) are estimated at €25bn per year. The report cited that of the estimated …

The International Betting Integrity Association (IBIA) has reported a total 50 suspicious betting cases in the third quarter of 2023.  The instances were identified across IBIA members’ global businesses, which covers more than 125 sports betting brands and over US$137bn in betting turnover per annum. Notably, it was football and tennis that accounted for 56% of these Q3 alerts.  In …

LeoVegas has announced a campaign in the North East to try and attract employees with the help of Newcastle United.  Being based in Newcastle itself, the MGM Resorts subsidiary has released a short film showcasing all the available jobs currently open at its regional branch, together with the Premier League side with which it currently holds a partnership contract.  In …

Sky Bet is the latest bookmaker to be penalised by the Advertising Standard Authority (ASA) monitoring of gambling-related  ads/content deemed likely to have a ‘strong appeal to under-18 audiences’. The bookmaker’s adverts have been review on information collected by the Active Ad Monitoring system. This system employs AI to actively identify online advertisements that could potentially violate regulations. In this …

888 Holdings has notified investors that its KPI performance remains consistent with corporate expectations, as the LSE gambling group reported a 10% decline in Q3 revenues to £405m (Q3 2022: £450m).  As anticipated by the firm’s September update, Q3 trading saw group performance dragged by ongoing safer gambling compliance changes and a refined marketing approach, impacting the performance of its …

VBET has announced Serhiy Rebrov, Head Coach of the Ukraine national football team, as its latest ambassador. The former Dynamo Kyiv striker, who also played for Tottenham Hotspur, West Ham United and Fenerbahce, played 75 matches and scored 15 goals for the national team. It was in June this year that Rebrov took on his current position at his country’s …

Betfred has opened a new US retail sportsbook at Long Shot’s in the Capital Region of Central Maryland.  The British bookmaker has detailed that its betting amenities and the new location include 12 self-service kiosks, with a selection of beers on tap for bettors to choose from whilst betting on sports.  Aiming to ‘revolutionise’ the retail sports betting scene in …

Last week, Fitzdares extended its partnership with Fulham FC, continuing as the club’s official UK betting partner, but with a noticeable difference to other Premier League bookmaker deals – the absence of any prominent shirt branding. William Woodhams, Fitzdares’ CEO, spoke to SBC News about what this partnership means for the company, and the significance of cross-engagement within the different …