Sportsbook

The latest sportsbook news for the gambling industry.

LeoVegas completes systems migration to Google Cloud

SBC News LeoVegas completes systems migration to Google Cloud

Stockholm-listed LeoVegas Group AB has completed a key technical objective, after migrating its entire gaming and customer management platform provisions on to the Google Cloud. The European online gambling group states that it will gain significant flexibility whilst improving product scaling capacities, as its core systems transfer from being maintained in Malta to the Google Cloud Platform (GCP). Fulfilling a …

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Tech hungry DraftKings reported to be eyeing SBTech takeover

SBC News Tech hungry DraftKings reported to be eyeing SBTech takeover

Published as a ‘developing news story’, US industry news source LegalSportsReport.com (LSR) informs that DraftKings is on the ‘cusp of acquiring’ online gambling platform provider SBTech in a deal that will have global ramifications for multiple industry stakeholders. In its update, LSR reports that multiple sources have confirmed negotiations between the two parties, but as yet no information has been …

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Digitain appoints Simon Westbury as international sales lead

SBC News Digitain appoints Simon Westbury as international sales lead

Industry multi-channel platform and systems provider Digitain has enhanced its commercial development capacities after confirming the appointment of Simon Westbury as Head of International Business Development. A seasoned executive in gambling technology sales and commercial strategy, Westbury most recently served as Chief Commercial Officer (CCO) for virtual games provider VSoftCo Ltd, an enterprise sold to Pragmatic Play last January. In …

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Melissa Riahei joins SBTech US as President

SBC News Melissa Riahei joins SBTech US as President

Sports betting and gaming technology provider SBTech US has strengthened its leadership offering with the appointment of Melissa Riahei, who will take up the role as President. Riahei, who has considerable experience across the gaming and lottery industries, will oversee US operations with the task of focusing on building out the groups’ US infrastructure to support SBTech’s existing customers and establishing its presence …

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Club Brugge selects Unibet as ‘fair play’ betting partner

SBC News Club Brugge selects Unibet as 'fair play' betting partner

Kindred Group’s flagship European sportsbook property Unibet has upgraded its sponsorship of Belgian Pro League side Club Brugge, becoming official shirt sponsor for season 2019/20. Belgian sports media reports that the ‘Blauw-Zwart’ has secured a ‘club record sponsorship’, as Unibet migrates its brand position to the front of Brugge match shirts, having previously served as ‘sleeve sponsor’. Updating the media, …

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Genius Sports Media brings data-led marketing approach to all sports brands

SBC News Genius Sports Media brings data-led marketing approach to all sports brands

Sports data, technology and content provider Genius Sports Group has revamped its ‘Genius Sports Media’ division, building upon its 10 years of digital marketing experience and live sports data expertise to deliver new innovations to a diverse range of partners across the sports and gaming sectors. Operating since 2017, Genius Sports Media has served as the audience engagement arm of Genius Sports, combining the Group’s …

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Basque Kirol denies Blackstone takeover rumours

SBC News Basque Kirol denies Blackstone takeover rumours

Basque Country operator Grupo Kirol operating firm of Kirolbet has moved to deny rumours that it will sell its flagship business to US private equity fund Blackstone Group. Yesterday afternoon, Spanish business news source El Confidencial reported that Blackstone had sanctioned a €100 million bid to acquire Kirolbet’s entire Basque Country gambling operations. The deal would see Blackstone expand its …

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FDJ states B2B ambitions by acquiring Sporting Solutions

FDJ

Moving to strengthen its B2B capacities, French state-owned gambling group Française des Jeux (FDJ) has acquired industry sports betting trading systems and software supplier Sporting Group. Issuing a market update, FDJ confirmed that its B2B subsidiary FDJ Gaming Solutions will move to take control of Sporting Solutions, expanding FDJ Group B2B sports betting B2B provisions. “This acquisition strengthens FDJ Gaming …

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bet365 launches MX property in partnership with TV Azteca

SBC News bet365 launches MX property in partnership with TV Azteca

bet365 has launched its Mexican market domain – bet365.mx – in partnership with ‘Ganador Azteca’, the gambling subsidiary of Mexican national broadcaster TV Azteca. The UK’s leading online bookmaker undertakes its Mexican market launch having secured a ‘partnership licence’ granted by Mexican Ministry of the Interior department ‘Dirección General de Juegos y Sorteos -DGJS’. The announcement sees bet365 partner with Mexico’s …

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William Hill takes on ‘Segunda gamble’ amid imminent Spanish shake-up

SBC News William Hill takes on 'Segunda gamble' amid imminent Spanish shake-up

William Hill Plc will significantly expand its Spanish market coverage and profile, as Spanish news reports that the FTSE bookmaker will sponsor seven La Liga 2 (Segunda) football clubs. This weekend, the management of UD Las Palmas and UD Almeria revealed that they had reached an agreement with the UK betting group becoming their lead betting partner for the upcoming …

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