Sportsbook

The latest sportsbook news for the gambling industry.

Girondins sponsorship sees Betclic complete ‘Bordelais mission’

SBC News Girondins sponsorship sees Betclic complete 'Bordelais mission’

Announcing a two-year ‘principal partnership’ agreement with Ligue 1 football club Girondins de Bordeaux, French online betting group Betclic confirms that it has achieved it it’s marketing mandate of sponsoring all professional sports teams within its home city. Ahead of this weekend’s Ligue 1 football season (9 August), FC Bordeaux management confirms that the Betclic brand will be displayed across …

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Formula 1 confirms launch of Live ‘in race’ Odds with Sportradar and ISG

ISG

Alongside Sportradar and the Interregional Sports Group (ISG), Formula 1 has announced the launch of a Live ‘in race’ Odds offering that was first trialled as part of an exclusive partnership. The deal will see Sportradar benefiting from never before released historical F1 data, as it forms new Live Odds models set to be launched ahead of the 2020 season at the …

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Betfair signs Clive Owen to lead exchange marketing campaign

SBC News Betfair signs Clive Owen to lead exchange marketing campaign

Betfair has teamed up with actor Clive Owen (star of Children of Men, Closer, Sin City) to launch ‘What are the odds‘, a new integrated campaign to mark the brand’s return to marketing the Betfair Exchange. The new campaign has been developed by Leo Burnett London as creative lead and will further roll-out a series of educational films across the exchange’s multiple social and …

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Lord Chadlington leads UK Top-5 committee overseeing ‘responsibility expenditure’

SBC News Lord Chadlington leads UK Top-5 committee overseeing 'responsibility expenditure'

GVC Holdings has this morning communicated that the UK’s ‘five leading betting operators – bet365, GVC, Flutter Entertainment, Sky Bet and William Hill – will establish an ‘independent committee’ recommending ‘how to best administer funds’ attached to safer gambling initiatives. Leadership of the betting operators’ have tasked Lord Chadlington (Peter Selwyn Gummer), a vocal campaigner on safer gambling measures, to chair …

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Sportradar strengthens fight against match-fixing in the DFL

SBC News Sportradar strengthens fight against match-fixing in the DFL

Sportradar Integrity Services has strengthened its current agreement with the DFL Deutsche Fußball Liga in a move that will see the duo ramp up the fight against match fixing in connection with sports betting. Under the terms of the agreement, Sportradar has rolled out its Fraud Detection System (FDS) which seeks to carry out  systematic and continuous monitoring, detection, documentation …

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Betting consolidation for Betdaq through fixed-odds sportsbook

sportsbook

Betdaq has fulfilled a “key strategic aim” by launching a fixed-odds sportsbook to complement its 2% exchange and online casino.  The new sportsbook will be backed by a multi-channel marketing campaign that includes PR and social media activities with ex-England footballer Glen Johnson and above the line advertising starring renowned actor Ralph Ineson. The entirely new sportsbook offers a shared …

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Brazil opens consultation on vague betting mandate

SBC News Brazil opens consultation on vague betting mandate

The Brazilian government could potentially fast track legislation for regulating fixed odds betting, as Brazil’s Economic Ministry sanctions a month-long public consultation to seek guidance on regulating wagering services. Sanctioned this week, Brazil’s Economic Ministry is reviewing legislative provisions attached to the conditionally approved ‘bill MP-846’, which aims to establish a federal gambling framework for Brazilian online and land-based gambling. …

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Fitzdares bets big on ‘industry-first’ live chat app engagement

SBC News Fitzdares bets big on ‘industry-first’ live chat app engagement

Private bookmaker Fitzdares has announced an ‘industry-first’ after launching a ‘built-in live chat function’ to support its mobile betting app. The premium bookmaker details ‘a game-changing service’ for its members, delivering a centralised hub to check prices, place bets or even ask for an opinion/advice from the Fitzdares trading team all from within the app. The launch of the live chat …

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