Toronto TSX-listed The Stars Group Inc has revised its full-year guidance after citing a number of market headwinds. Publishing its interim H1 2019 trading update (period ending 30 June), the Stars Group has adjusted its 2019 revenue guidance to $2.5-2.58 billion mark (previous form $2.6-2.76 billion) and reduced its EBITDA guidance to $905-930 million, having previously held a 2019 earnings target …
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Sky Bet is the latest industry incumbent to back fan-focused, social media led content, after confirming that it has become the lead sponsor of ‘The Football Social’ and ‘Football Daily’ YouTube channels. Both YouTube channels are produced by Sky Media and serve as social media ‘companion shows’ supporting wider Sky Sports Premier League content and broadcasts. UK marketing news source The …
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Kenyan football is involved in the escalating tax dispute between the Uhuru Kenyatta government and the betting industry, after SportPesa – the title sponsor of the Kenyan Premier League (KPL) – confirmed that it has terminated all national sports sponsorships. Closing Friday trading, SportPesa issued a media statement confirming that it would withdraw all sports sponsorships, as it had been ‘subjected to punitive …
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William Hill has added Real Oviedo to its La Liga 2 (Segunda) sponsorship portfolio, as the FTSE bookmaker continues to advance its Spanish market profile. A week before the start of the 2019/2020 Spanish football season, Real Oviedo leadership has announced the British bookmaker as a ‘principal partner’, with its brand set to be displayed across the Asturian football club’s matchday shorts. …
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EFL Championship side Huddersfield Town has been charged with misconduct by the Football Association (FA) following the release of its hoax ‘Paddy Power sash kit’. The charge is centred around a publicity stunt featuring the North Yorkshire side and the Irish bookmaker. The stunt, which saw the release of an unregulated ‘sash’ styled kit, featured a prominent Paddy Power logo printed …
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Stockholm-listed B2B fantasy sports supplier Scout Gaming advances its wagering capacity announcing the launch of ‘Betflex’ its proprietary built ‘player odds sportsbook’ function and ‘cross-selling tool’ on partner website FanTeam.com. Developed to advance partner cross-sell opportunities with traditional betting engagements, Scout Gaming launches its Betflex vertical a player odds sportsbook which allows customers to bet on players individual fantasy points collected …
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Entering a new football season, Paddy Power marketing continues to develop deeper content-led propositions seeking to drive deeper engagement with football audiences UK Marketing news source The Drum has revealed that Paddy Power has developed new social media show ‘Liquid Football’, in partnership with leading digital publisher Joe Media. The ‘long-form’ video and audio show is hosted by Sky Sports …
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Online betting exchange, Smarkets has this morning announced the official launch of its new sportsbook product ‘SBK’, seeking to disrupt all traditional wagering engagements. A sportsbook mobile app SBK seeks to deliver punters the ‘fairest and funnest’ app for betting on sport and politics, fusing Smarkets exchange prices with a social-optimised interface. Regarded as one of the UK’s fastest-growing tech …
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FC Barcelona and Croatian international midfielder Ivan Rakitic has been unveiled as the official brand ambassador of the Ukrainian-based FavBet. The World Cup runner-up has signed a two-year deal with the sportsbook which is expected to cover both online and offline marketing campaigns. FavBet’s Chief Marketing Officer Nik Rudenko said: “Ivan Rakitic is one of the most sought-after footballers in …
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Bundesliga giants VFL Wolfsburg has unveiled its latest partnership with online gambling operator Interwetten. The deal, which comes into effect as from the start of the upcoming 2019/20 campaign will see Interwetten serve as the team’s official sports betting partner. Interwetten managing director, Dominik Beier, commented on the partnership: “Sport is an essential driving force for us and one that …
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