Sportsbook

The latest sportsbook news for the gambling industry.

Unibet Australia seeks deeper brand narrative with ‘It Pays to Speak Sport’

SBC News Unibet Australia seeks deeper brand narrative with ‘It Pays to Speak Sport’

Kindred Group’s online sportsbook subsidiary Unibet Australia has launched its new multi-media advertising campaign ‘It Pays to Speak Sport’ to differentiate its brand from existing market incumbents. The high definition campaign, which is narrated by Unibet Australia Ambassadors Brian Fletcher an NRL commentator and cricket counterpart Mark ‘Junior’ Waugh, has been developed by Sydney-based creative marketing agency AnalogFolk. In its campaign …

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BetBlocker gains maximum coverage indexing on Amazon Fire OS

SBC News BetBlocker gains maximum coverage indexing on Amazon Fire OS

BetBlocker has announced that it has become the ‘first and only’ industry responsible gambling tool to be made available for Amazon’s Fire OS operating system. Updating the market, BetBlocker the gambling control app that lets vulnerable players restrict access to over 6400 gambling domains across multiple digital platforms, confirms that it has launched a version of its free app built …

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Triggered… Paddy Power suspends UK General Election markets

SBC News Triggered... Paddy Power suspends UK General Election markets

Updating its UK political markets, Paddy Power becomes the first bookmaker to suspend wagering on a UK 2019 General Election being triggered, following news that Prime Minister Boris Johnson has called for a senior cabinet meeting later this afternoon. Commenting on market trading, Paddy Power details that odds on a General Election being officially announced had fallen from 2/5 this …

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SportPesa blow as Nairobi High Court denies licence renewal

SBC News SportPesa blow as Nairobi High Court denies licence renewal

SportPesa has lost its Nairobi High Court appeal in relation to the bookmaker overturning its licence restrictions sanctioned by Kenya’s Betting Control & Licensing Board’s (BCLB) this July. The bookmaker at the forefront of the Kenyan government’s betting industry dispute related to unpaid taxes on player winnings had moved to challenge the BCLB’s decision not to renew its operator licence, …

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Kambi secures NagaWorld Cambodia sportsbook extension

SBC News Kambi secures NagaWorld Cambodia sportsbook extension

Stockholm-listed sports betting platform and systems provider Kambi Group Plc has confirmed that it has secured a multi-year extension to its sportsbook agreement with Cambodian leisure and entertainment operator NagaWorld Ltd. Kambi has acted as NagaWorld lead sports betting systems supplier since 2014, with the partnership representing the Stockholm technology group’s first Asian market agreement. The extension, will continue to …

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Paddy Power launches DFS vertical in time for NFL kick-off

SBC News Paddy Power launches DFS vertical in time for NFL kick-off

Paddy Power has launched a Daily Fantasy Sports vertical ahead of the start of the 2019 NFL season (kick-off: 5 September). The bookmaker said that its DFS product has been developed in partnership with Flutter Entertainment group subsidiary FanDuel and will be made available to UK and Ireland customers. The Paddy Power DFS vertical’s gameplay will be based on a …

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Betfair states its LATAM intent & responsibility as CONMEBOL partner

SBC News Betfair states its LATAM intent & responsibility as CONMEBOL partner

Moving to significantly expand its LATAM market profile and ambitions, Betfair has outlined securing its Official Partner’ status with CONMEBOL as one of the firm’s most important strategic marketing initiatives in the betting brand’s history. Announced last week, the partnership – which runs until December 2022 – sees the Betfair brand displayed across CONMEBOL’s flagship Copa Libertadores and Sudamericana tournaments, South …

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Bookmaker efficiencies key to Wager’s success

SBC News Bookmaker efficiencies key to Wager's success

The use of certain bookmaker efficiencies is the key to conquering betting’s ‘social wagering conundrum’ according to Elliot Robinson, co-founder of London-based social betting start-up Wager. Having launched its newest product on 9 August, the mobile-based betting app has continued its development by introducing new features. This has in turn reportedly led to an organic usership growth from an initial …

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Betclic continues image refresh with ‘L’heure du Match’

SBC News Betclic continues image refresh with 'L'heure du Match’

French betting group Betclic has launched its new multi-media advertising campaign ‘L’heure du Match’ (‘Match Time’), seeking to promote its new brand profile to French football audiences. The advert is the first nationwide campaign developed by Paris-based marketing agency Socialy.fr, who last March was confirmed as Betclic’s new creative advertising lead, across all French advertising formats. The appointment saw Socialy.fr …

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