Sportsbook

The latest sportsbook news for the gambling industry, sponsored by Metric Gaming

BETER partners with Asia Pro League tournament organiser

Asia Pro League

Sports and esports betting provider BETER has become a partner of the Asia Pro League, a new basketball league held in Central Asia.  This partnership aims to equip the basketball events with reliable and accurate trading provided by BETER, creating a wide variety of content for world betting operators. The Asia Pro League holds basketball tournaments and organises their live …

Read More »

ESL attacks UEFA’s ‘alarming attitude’ as disciplinary proceedings begin

UEFA has initiated disciplinary proceedings against European Super League (ESL) founders Real Madrid, Juventus and Barcelona, prompting the trio to criticise the governing body’s ‘alarming attitude’ and ‘insistent coercion’. Making the announcement yesterday, UEFA confirmed that disciplinary proceedings had commenced against the three teams following a two-week investigation. The trio are the only remaining clubs out of the original 12 …

Read More »

UEFA fines Zlatan €50K for Bethard connection 

The Appeals Body of UEFA has issued its judgement on the investigation of Swedish footballer Zlatan Ibrahimović and his financial interest in the online sportsbook Bethard Group.  Pedro Tomas, Chairman of UEFA’s Appeals Body, confirmed this morning that Ibrahimović had been fined €50,000 for violating ‘Article 12’ of European football’s ‘Disciplinary Regulations’. The investigation was launched last month following reports by …

Read More »

BtoBet consolidates African presence with additional managed services

BtoBet consolidates African presence with additional managed services

BtoBet will now offer an extended suite of managed services through STM Gaming, its certified partner in Africa, in a deal which will ‘further consolidate’ the platform provider’s position in the African igaming market. Upon the announcement, BtoBet explained that the additional services will make it easier for operators to enter the African market, giving them access to the ‘vast …

Read More »

Scientific Games to redefine the sports betting experience with SportCast

Scientific Games has acquired sports betting innovation studio SportCast to strengthen SG Digital’s sportsbook technology unit. Operating since 2013, SportCast is recognised as a leading developer of customised betting components and market solutions for sportsbook operators.  The London-based studio is credited as the original developer of the BetBuilder product – a transformative innovation that allowed online sportsbook players to build …

Read More »

SoftSwiss adds comboboost function to sportsbook platform

SoftSwiss has added a new comboboost feature to its sportsbook, which the solutions provider believes will make its platform ‘even more personalised’ for B2B clients. The new feature, which has been tailored for major sports including football, ice hockey, tennis, basketball, cricket and esports, will enable players to receive ‘an additional bonus on an express winning bet for top sports …

Read More »

BoyleSports boosts stats portfolio with STATSCORE widgets

STATSCORE has agreed to supply its StatsWidgets, LivematchPro and PrematchPro widgets to BoyleSports in a deal which will help the Irish bookmaker elevate the overall betting experience. By adding the LivematchPro and PrematchPro widgets, BoyleSports can drive additional engagement, while also providing historical data prior to the event – thus enabling punters to make informed decisions about their bets. David …

Read More »

PGR asserts betting industry profits ‘will exceed financial costs’ of reforms

Peers for Gambling Reform (PGR) has published the findings of its latest report, arguing that an overhaul of UK gambling laws would likely have positive societal outcomes on employment, tax revenue and employee earnings. NERA was commissioned to undertake an ‘economic assessment’ of recommended industry reforms that have been suggested as part of the government’s generational review of the 2005 …

Read More »

EEG acquires ‘proven challenger’ Bethard for €16m

Esports Entertainment Group (EEG) has secured definitive terms to acquire Malta-based online gambling operator Bethard Group Ltd, as the company continues to expand its European sportsbook profile. Nasdaq-listed EEG confirmed that it had reached an agreement with Gameday Group – the operating firm of Bethard – to acquire its asset for €16 million ($19.5m) cash and a guarantee of 12% …

Read More »

William Hill initiates LatAm expansion with Colombia launch

William Hill has made the first steps into expanding into the burgeoning South American gambling landscape, building on its acquisition of Alfabet SAS to launch in Colombia. The acquisition of Alfabet was initially conducted in December 2020, in a deal which saw the then Gibraltar and UK-based operator acquire a majority stake in the company which has operated the BetAlfa.co …

Read More »