Sportsbook

The latest sportsbook news for the gambling industry, sponsored by Metric Gaming

Better Collective Spotlight: Why operators should invest in CS:GO betting options

For this month’s Better Collective Spotlight, SBC spoke to Henrik Lykkesteen, the firm’s senior vice president of product and global operations, to look into Better Collective’s longer term view and vision for the esports industry.  In February, Better Collective acquired HLTV.org – the leading esports platform in the world focusing on the popular game Counter-Strike: Global Offensive (CS:GO) – for …

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Codere appoints Shackleton to lead brand overhaul for Spain and Mexico

Grupo Codere has confirmed the appointment of Shackleton as its new creative marketing agency, as the Bolsa Madrid gambling group seeks to refresh its image within its home market of Spain, whilst expanding its public profile across the firm’s target South American growth markets. Shackleton wins the multinational account following a competitive pitch undertaken by Codere during May in which …

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Kambi takes control of Churchill Downs BetAmerica sportsbook

Kambi Group Plc has secured a major US market commercial agreement in becoming the lead betting technology supplier for Churchill Downs Incorporated (CDI) ‘BetAmerica’ sportsbook property. The announcement sees Kambi replace SBTech as BetAmerica’s lead sportsbook technology partner, as CDI’s marquee venture aims to become ‘America’s preeminent racing, online wagering and entertainment company’. Expanding its US footprint, Kambi has secured a …

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‘Deal maker’ Rafi Ashkenazi ends Flutter tenure 

Flutter Entertainment has confirmed that former The Stars Group Inc (TSG) Group Chief Executive Rafi Ashkenazi has chosen to end his responsibilities as a non-executive director of the company, effective immediately.   The confirmation of Ashkenazi’s departure follows Flutter publishing its 2020 interim statement this morning, in which corporate governance underlined that it would accelerate technology integrations and regulatory alignment with …

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Flutter moves to refine merger benefits against 2020 trading realities

Flutter Entertainment Plc has accelerated all corporate directives related to its merger integration with The Stars Group Inc (TSG), but conceded that its 2020 outlook remains ‘highly uncertain’ dependent on further COVID-19 outcomes and regulatory changes across various markets.  This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. Publishing its 2020 interim …

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UK gambling adopts toughest online advertising code to protect underage audiences

The Betting and Gaming Council (BGC) has this morning revealed its new industry measures preventing under-18 audiences from viewing gambling adverts through online media verticals. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. The new measures will form part of the BGC’s newly published ‘Sixth Industry Code for Socially Responsible Advertising’ which …

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Soft2Bet continues new market drive with Irokobet launch

Igaming white-label services provider Soft2Bet has unveiled ‘Irokobet’ as its latest online casino and sportsbook property, targeting growth within New Zealand and further African markets.  Irokobet marks Soft2Bet’s 20th white label partner launch, with the software provider operating a roster of online sportsbooks and casinos including CampoBet, Wazamba and Frumzi. Seeking to expand Irokobet within underpenetrated markets such as New Zealand, …

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Kambi takes full control of LeoVegas sportsbook portfolio

Kambi Group Plc has confirmed that it has secured an expanded client agreement with LeoVegas AB which will see it power sportsbook provisions for its BetUK and 21.co.uk subsidiary brands. This story featured in today’s SBC News 90. To view the latest round-up, watch today’s edition here. The contract expansion is secured as both parties agree terms on a new …

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Global Gaming adds sportsbook extension to Ninja property

Global Gaming AB has moved to expand its core product range beyond online casino by launching a sportsbook extension to its flagship Ninja Casino property powered by Altenar.  The Stockholm-listed online casino group had previously confirmed the launch of a sportsbook product when it published its interim 2020 results, in which it identified market diversification as a key dynamic of …

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RTSmunity extends esports partnership with Sazkabet

Esports trading and risk management specialist RTSmunity has extended its partnership with Sazkabet, the flagship sportsbook property of Czech gambling conglomerate SAZKA Group.  The collaboration is extended following the success of Sazkabet’s inaugural esports competition in the Czech Republic and Slovakia, expanding its brand presence to new audiences. The esports odds and trading provider teamed up with Sazkabet in March …

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