Sportsbook

The latest sportsbook news for the gambling industry, sponsored by Metric Gaming

Playmaker makes first move of 2022 with Futmarketing acquisition

Digital sports media company Playmaker Capital has moved to bolster its position in the Latin American market by completing its acquisition of Brazilian digital media and marketing group Futmarketing. Following the merger, the day-to-day operations of Futmarketing will be managed by Futbol Sites, a Playmaker subsidiary. Playmaker has emphasised that its new holding has ‘played a pivotal role’ in establishing …

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Playtech reschedules JKO offer confirmation date as shareholder meetings adjourned

Playtech Plc has announced that the make or break deadline by which JKO should confirm its intentions with regards to a takeover of the gaming content and technology developer. Under the initial terms, JKO would have until 5:00pm on 5 January 2022 to make a firm offer to buy Playtech, but the revised conditions will see the company have until …

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Spotlight Sports Group rolls out betting content to Future PLC

Spotlight Sports Group will now supply sports betting content to Future PLC after agreeing a new content partnership.  Under the terms of the deal, Future PLC will initially deploy the flexible content and odds-driven smart modules across its FourFourTwo brand.  The content, Spotlight Sports Group explained, has been “built to purpose” as part of its recently launched Publisher Solutions. Will …

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Ben Barker joins Low6 as Chief Revenue Officer

Sports gamification firm Low6 has confirmed the appointment of Ben Barker as its Chief Revenue Officer, with the new hire joining with immediate effect.  His primary responsibility at Low6 will be with developing commercial and revenue strategies, primarily with the goal of driving its North American expansion and enhancing its existing partnerships. Barker remarked: “Low6 has made its mark as …

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Steve Birch: Sky Bet’s EFL partnership ‘most significant’ in world of sport

Sky Bet’s long-term partnership with the English Football League (EFL) has been described as one of the ‘most significant’ in the world of professional sports by the group’s CEO Steve Birch. Writing on the Betting and Gaming Council (BGC) website, he suggested that the deal,  which was first established in 2013, has mostly revolved around advertising with a specific focus …

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Michael Dugher: Ministers ‘walking a tightrope’ on Gambling Act balancing

With the White Paper and subsequent outcomes of the 2005 Gambling Act review due to be revealed this year, the legislative overhaul could have substantial political impacts.  This is according to Michael Dugher, Chief Executive of the Betting and Gaming Council (BGC), in a comment piece published in The Telegraph this morning. As argued by the BGC Chief, the outcomes …

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UKGC orders William Hill to correct COVID-19 data supply

The UK Gambling Commission (UKGC) has revealed that it has received an ‘incorrect data supply’ from William Hill in its efforts to monitor online gambling trends during the COVID-19 pandemic. Since March 2020, the UKGC has published monthly breakdowns reporting on the key criteria of total wagers, gambling yield by product type, active player accounts and average customer session times. …

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Stats Perform: Industry needs to rethink its view on entertainment

Bet builders have become a hugely popular product as a form of wagering entertainment for many punters, but there are still many things to consider when implementing the product. Discussing the development and future of bet builders after a huge year of sport and with another vast sporting schedule set to continue in 2022, a team of industry experts on …

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888 anticipates closure of William Hill acquisition in Q2 2022

888 Holdings has updated that the full completion of its takeover of the non-US assets of William Hill and William Hill International will take place in the second quarter of 2022. Additionally, Q2 2022 will also see the international gambling group publish a combined circular and prospectus for the acquisition and capital raise, with a shareholder vote scheduled to follow.  …

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