Sportsbook

The latest sportsbook news for the gambling industry, sponsored by Metric Gaming

Betsson establishes Belarusian foothold via Europebet launch

Betsson has expanded its Eastern European operations, establishing a position in the Belarusian betting and gaming sector via the launch of its Europebet brand. The new brand will encompass sports betting, online casino and poker offerings, marking the first time online poker has been offered in the Belarusian market, and has secured agreements with several gaming providers. Additionally, the NASDAQ …

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Football Index allows customers to withdraw account funds

The website for football player exchange platform Football Index has gone back online after months of inactivity, allowing the operator’s customers to withdraw previously inaccessible funds. BetIndex, Football Index’s parent company, had been involved in extensive deliberations with both its administrators Begbies Traynor and the High Court of England and Wales regarding the final date for the payout of dividends …

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GAMING1 enhances partners with Blitz to further strengthen Belgian position

Belgian operator Blitz has become the latest company to leverage GAMING1’s sports betting platform, enhancing the latter’s status in the country following its agreement with Circus.be. The enhancement of the ‘longstanding partnership’ will see the sportsbook teams from each respective company cooperate to deliver ‘advanced sports betting experiences’ to the Belgian market. GAMING1’s package will see the gaming and sports …

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DGA updates certification requirements across online and land-based verticals

Spillemyndigheden, the Danish Gambling Authority (DGA), has updated certification requirements for land-based gaming, online betting and online casino verticals, and has initiated a consultation with operators regarding the changes. The changes have seen the requirement that incumbents must have three years of experience within a testing organisation removed due to it preventing certification work according to the certification programme. Furthermore, …

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Irish Minister outlines scope of ‘extremely powerful’ regulator

James Browne, the Republic of Ireland’s Minister of State for Justice, has outlined the scope of an ‘extremely powerful’ gambling regulator in the country, but a Labour Senator has called for earlier action. Reported by The Irish Times, Browne detailed that ‘comprehensive legislation’ will support the creation and operations of an ‘extremely powerful’ regulator – which will be launched by …

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Stats Perform extends multi-tournament DIMAYOR partnership

Stats Perform has extended its contract with Colombian football governing body DIMAYOR, continuing to collect and manage Opta data from the top two tiers of the country’s league system. As the official data provider of DIMAYOR, Stats Perform will support the governing body and its partners to create ‘unique experiences’ for audiences, leveraging sponsors, media and brands. The revamped three-year …

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The pros (and cons) of influencer marketing

Episode 4 of the HPL Reach and Retain sports betting marketing webinar series features a look at influencer marketing and how to use influencer marketing in sports betting

As we’ve seen with numerous examples in recent years, influencer marketing can be boom-or-bust. DraftKings experienced soaring stock prices after bringing Michael Jordan on board, while securing Jamie Foxx has seen BetMGM gain unprecedented publicity. On the other hand, Cristiano Ronaldo’s recent antics with the Coca-Cola bottles at his Euro 2020 press conference draws parallels with Kawhi Leonard’s similar Gatorade controversy at the 2020 NBA All-Star …

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Irish President addresses ‘serious questions’ on gambling advertising

President of Ireland Michael D Higgins has issued a statement regarding sports betting advertising, arguing that there are ‘serious questions’ to be addressed surrounding the issue, as his country embarks on a regulatory overhaul of the sector. The statement follows Higgins’ appearance at a 34-unit gambling rehabilitation centre in Wicklow operated by the Tiglin charity earlier this month, where he …

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Fanslide encourages fans to watch EURO 2020 final by closing app

Fanslide, an in-play fantasy football game, has decided to close its app on Sunday in a bid to encourage players to enjoy the EURO 2020 final between England and Italy.

Fanslide, an in-play fantasy football game, has decided to close its app on Sunday in a bid to encourage players to enjoy the EURO 2020 final between England and Italy. The company’s founder, Joe Cocozza, believes that closing the app will allow players to enjoy England’s first major tournament final for 55 years without any distractions. “We created Fanslide to …

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Stats Perform strikes long-term ECB partnership renewal

Stats Perform has secured a four-year extension of its long-term agreement with the England and Wales Cricket Board (ECB). As part of the renewal, Stats Perform will exclusively collect and manage Opta data for all home England International cricket, LV= Insurance County Championship, Royal London One-Day Cup, Vitality T20 Blast, the Rachael Heyhoe-Flint Trophy and the Charlotte Edwards Cup, as …

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