Sportsbook

Ladbrokes launches ‘Bettors of Britain’ under new creative guidance of Cravens Newcastle

Ladbrokes (GVC Holdings) has launched its first multi-channel advertising campaign ‘Bettors of Britain’, under the guidance of new creative and brand development agency Cravens Newcastle. In time for the start of World Cup Russia 2018, Ladbrokes debuts ‘Bettors of Britain’ starring iconic British thespian Brian Blessed. “For the World Cup, national treasure and owner of Britain’s biggest voice, Brian Blessed can be seen …

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Repeat Performance! Accuscore seeks to out forecast Goldman Sachs at Russia 2018

Sports forecasting software Accuscore seeks to repeat its World Cup 2014 success, outperforming financial powerhouse Goldman Sachs in predicting Russia 2018’s match outcomes, individual team performances and eventual winners. Keeping up traditions, this week Goldman Sachs the world’s leading investment bank released its World Cup Russia 2018 forecast, which has been developed internally by its analysts running ‘200,000 models and …

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Just 8% of England fans backing Three Lions glory

Copyright: macniak / 123RF Stock Photo

With the World Cup finally upon us, many will have a flutter at some point during the tournament. But are people more inclined to follow their head or their heart when it comes to choosing a team to back? Optimove, the relationship marketing platform that studies customer behaviour to help brands, has analysed the bets placed by 700 million people …

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Kindred Group opens doors of Tigne Point Malta office

Stockholm-listed online gambling group Kindred Group Plc has opened its new office in Tigne Point Malta, merging its two operational offices within a hi-tech environment. Kindred governance had previously detailed that a relocation was needed to accommodate its growing Malta operational headcount which had reached +400 employees. “Kindred Group continues to outpace the gambling market in terms of growth and …

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GiG unveils in-play innovation for Russia 2018

Gaming Innovation Group (GiG) is aiming to introduce a different take on the odds market for the upcoming World Cup, with the launch of its advanced sports betting platform product. The platform, which has been under development for the last 18 months, launched today on Rizk.com, the company’s own brand. It will be made available to external operators at a …

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Betsson launches ‘stand-out’ BetBuilder across its core brands for Russia 2018

Stockholm-listed online gambling group Betsson AB has moved to strengthen its World Cup Russia 2018 betting proposition, integrating the Betgenius and Sportcast developed ‘BetBuilder’ product. Seeking to deliver its football betting customers more control and further depth of market inventory during Russia 2018, Betsson has launched BetBuilder across its lead sportsbook properties; Betsafe, Betsson and NordicBet. Nick Maurice, Director of …

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Mr Green has one eye on World Cup with new betting feature

Igaming operator Mr Green has teamed up with Netent Live to launch a new sports betting feature just in time for the World Cup. The innovative Quickbet widget has been released on the ‘Live Beyond Live Sports Roulette’ table. The feature is built with a mobile first approach but is also available across devices, making it possible for players to …

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Dafabet continues legacy platform partnership with Comtrade Gaming

Philippines and Isle of Man-based bookmaker Dafabet will continue to utilise industry technology and systems supplier Comtrade Gaming as its lead platform provider. Dafabet management has confirmed that it has extended its platform arrangement with Comtrade until 2022, extending the technology partnership which began in 2014. Updating stakeholders, Dafabet Chief Executive Dimitris Karatzas, stated that the partnership would move to focus …

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Cloudbet elevates crypto limits for Russian World Cup

Bitcoin sportsbook, Cloudbet has detailed how it’s appealing to bitcoin betting whales at the Russian World Cup, with the introduction of high betting limits betting limits for the duration of the tournament. Affirming its approach of providing high crypto betting limits, Cloudbet is accepting wagers of up to 20BTC/140BCH on the World Cup Group and knockout stages, with limits rising to 100BTC/700BCH …

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DraftKings seeks + $150m funding round to drive new betting vision

US news source Axios has reported that DFS operator DraftKings targets a further $150-200 million funding round, seeking to accelerate its US sports betting proposition. The news of DraftKings’ planned funding round, comes as the Boston-based enterprise, today confirms that it has officially filed its application for a New Jersey state sports betting license. Furthermore, this June saw DraftKings announce …

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