Sport

Aston Villa has designated Asian markets sportsbook OB Sports as a new principal partner and sponsors of its shirt sleeve for the upcoming 2021/2022 Premier League football season. Under the terms of the sponsorship, the OB Sports brand logo will adorn the sleeve of Aston Villa’s new 2021/22 kits for the first team playing squad at all home and away fixtures, …

Genius Sports has enhanced its market status in Latin American by securing the position of exclusive official data and streaming partner of the Argentine Football Association (AFA). The agreement will see the data and technology provider collect and distribute data across 3,330 games per season and 13 competitions at all levels of Argentine football, with the aim of internationally connecting …

Member organisations of the Betting and Gaming Council (BGC) have distributed over £1.25 million to a selection of charities, donating the entirety of the profits from the Britannia Stakes race, held on 17 June during the Royal Ascot festival.  Participants in the initiative include BGC members Flutter Entertainment (Paddy Power, Betfair, Sky Bet), bet365, Entain (Ladbrokes, Coral), William Hill, Kindred …

Brazilian football club Palmeiras has enlisted online betting company Dafabet as its first-ever official sports betting partner. As part of the collaboration, Dafabet will benefit from exposure at the club’s Allianz Parque home stadium, interview backdrops, Palmeiras Plus TV, along with the club’s football academy and across its social media pages and official website. Roberto Trinas, Executive Director of Marketing …

The governing bodies of Swedish horseracing have agreed to trial a new ‘V64 Xpress’ competition format, seeking to revive audience participation with Swedish trotting’s winter schedule.  Beginning from 17 September, Svensk Travsport – Swedish Trotting’s governing body – will test its new V64 Xpress competition format, hosting simultaneous back-to-back trotting races across two ATG racetrack venues. Svensk Travsport and ATG …

The Jockey Club is reportedly considering expanding the Cheltenham Festival to include a fifth day by 2023, as the organisation looks to ‘explore every option’ to improve both the event and the sport of horse racing, according to The Telegraph. Should the Festival be expanded, it will join Ireland’s Punchestown Festival and the recently concluded Royal Ascot event, the latter …

Upholding its commitment to diversifying its sponsorship portfolio of French sports, Française des Jeux (FDJ) has become an official partner of the Tour de France Women’s edition.  Beginning in 2022, France’s National Lottery operator will work with race organiser Amaury Sport Organisation (ASO) to promote the ‘Tour de France Femmes’, to be on par with its male cycling counterpart. For …

MansionBet has strengthened its sports branding and marketing by becoming the new principal partners of Bristol City FC. The Gibraltar-based operator’s logo will appear on the EFL Championship club’s home, away and third kits for a second consecutive year – although no branding will appear on youth kits in line with responsible gambling policies. Furthermore, the agreement builds on MansionBet’s …

BetMakers has taken another step in delivering its international growth strategy by finalising the purchase of Sportech’s Racing, Tote and Digital assets. The acquisition covers Sportech’s racing, tote and digital assets in the US, UK and Europe, widening the operator’s international customer base, as well as bolstering its position in the expanding US market. Integration of Sportech’s assets is also …

Stats Perform has added the Football Association of Moldova (FMF) into its client portfolio as part of a new two-year agreement aimed at safeguarding sporting integrity in the country. The sports analytics firm will analyse and monitor all fixtures in the Modolovian top-flight Divizia Națională, in order to identify and counter potential match-fixing and sporting corruption. Leveraging AI and technology, …