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UK Racing seeks youth feedback on marketing appeal 

SBC News UK Racing seeks youth feedback on marketing appeal 

CareersinRacing.com, the recruitment and talent development arm for UK racing, has launched a ‘Youth Collaboration Group‘ which aims to provide young people with direct opportunities to reshape the heritage sport of horse racing. Supported by the British Horseracing Authority (BHA), CareersinRacing.com is looking for ‘young people with an interest in horse racing and marketing’ to contribute their views and opinions …

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Stats Perform extends multi-tournament DIMAYOR partnership

SBC News Stats Perform extends multi-tournament DIMAYOR partnership

Stats Perform has extended its contract with Colombian football governing body DIMAYOR, continuing to collect and manage Opta data from the top two tiers of the country’s league system. As the official data provider of DIMAYOR, Stats Perform will support the governing body and its partners to create ‘unique experiences’ for audiences, leveraging sponsors, media and brands. The revamped three-year …

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Sportsbet.io strengthens Brazilian position with São Paulo sponsorship

SBC News Sportsbet.io strengthens Brazilian position with São Paulo sponsorship

São Paulo Futebol Clube has named Sportsbet.io as the Brazilian team’s new ‘master sponsor’ until 2024. The partnership debuted on Saturday in São Paulo’s fixture against Bahia, following an official presentation at the São Paulo stadium a day prior to the Brazilian Championship showdown. Along with branding on the front of players’ shirts, the operator will also appear on the …

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Stats Perform strikes long-term ECB partnership renewal

ICC

Stats Perform has secured a four-year extension of its long-term agreement with the England and Wales Cricket Board (ECB). As part of the renewal, Stats Perform will exclusively collect and manage Opta data for all home England International cricket, LV= Insurance County Championship, Royal London One-Day Cup, Vitality T20 Blast, the Rachael Heyhoe-Flint Trophy and the Charlotte Edwards Cup, as …

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RMG secures ‘clarity and confidence’ with racing media rights renewals

SBC News RMG secures ‘clarity and confidence’ with racing media rights renewals

The Racecourse Media Group (RMG) has extended its licencing rights agreements for the distribution of audio visual and data content with race tracks across the UK. Under the terms of the five-year contract renewals, 35 racecourses have extended their LBO content distribution deals, whilst 33 have signed agreements covering all other aspects of media rights. The latter extensions include streaming …

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Sportradar extends LNB contract to provide range of data and streaming services

SBC News Sportradar extends LNB contract to provide range of data and streaming services

Sportradar has strengthened its foothold in European sports, announcing a ‘comprehensive extended agreement’ with France’s basketball league, the Ligue Nationale de Basket (LNB). Beginning at the start of the 2021/22 season, the multi-year agreement will see Sportradar become the official data partner of the LNB, collecting and distributing the league’s in-game data through Synergy Stats. The new agreement will cover …

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Sky Sports and TRP align with Newbury Racecourse in rights deal

SBC News Sky Sports and TRP align with Newbury Racecourse in rights deal

Sky Sports Racing and The Racing Partnership (TRP) have secured a ‘significant’ agreement with Newbury Racecourse. Under the terms of the five-year partnership , all of Newbury’s 29 annual race meetings will be broadcast on Sky Sports Racing, adding a portfolio of prominent fixtures across both Flat and Jump to the broadcaster’s schedule from January 2024. Among those are the …

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BetMakers further enhances racing content via SIS and RMG partnership

SBC News BetMakers further enhances racing content via SIS and RMG partnership

BetMakers has signed a multi-year partnership with Sports Information Services (SIS) and the Racecourse Media Group (RMG) covering live streaming of British and Irish horse racing vision and wagering content. As a result of the deal, BetMakers will act as an authorised supplier of vision and content held under rights by SIS and RMG to approved Australian corporate sports betting …

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Big Step extends call for gambling ad ban to England semi-final

SBC News Big Step extends call for gambling ad ban to England semi-final

The Big Step campaign has written to ITV bosses ahead of the UEFA 2020 European Championship semi-final clash between England and Denmark, calling for no gambling advertising to be shown. Citing the fact that it is estimated that over 20 million people across the UK watch the England national team, including many children, the campaign – an initiative of the …

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RCA welcomes government announcement but ‘certain restrictions’ may remain

SBC News RCA welcomes government announcement but ‘certain restrictions’ may remain

The Racecourse Association (RCA) has released a statement welcoming the government’s announcement of the planned relaxation of COVID-19 restrictions on 19 July, emphasising the ‘difficult time’ the pandemic has posed for the industry. Under the government’s plans, a range of COVID-19 safety and social distancing measures will end on 19 July ‘in one go’, although authorities will retain the ‘ability …

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