Sport

Betting on Football feature: A history of shirt sponsorship in football

With the announcement of Manchester United’s record breaking initial £44.75m per year shirt deal with Chevrolet, a time when teams played without commercial association in just their club’s colours seems a world away from the modern game. You needn’t look back far however; it was not until 1977 that the FA lifted their official ban on kit sponsorship and today …

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Football favourites impact William Hill profits

Two weekends of winning favourites on the football has severely impacted William Hill’s Q1 figures, with the bookmaker announcing a 14% drop in operating profit for the period. The two weekends of ‘unfavourable sporting results’ saw a 25% drop in operating profit for the firm’s retail business and a 6% drop in its online sportsbook. However the firm also marked …

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Does pay equal performance?

Thirteen European football clubs are amongst the world’s top 50 sports teams when it comes to multi-million euro salaries, the Global Sports Salaries Survey 2014 reveals. While massive pay-packets entice the globe’s best players and performers, punters love a dreamer and rule breaker. But could the answer to finally cracking stubborn footy accumulators and bets lie in the amount a …

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Social Ad Group’s Oliver Southgate on reaching your audience

Start-up business The Social Ad Group takes social media content produced by sports journalists and pundits, and looks for outcomes from a sports betting angle, giving users the chance to bet on people’s insider knowledge, hints and tips. The firm recently won Best use of Technology by a Bookmaker or Gaming Company at the Sports Technology Awards. Chief Technology Officer …

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Mark McGuinness: Could iBeacons be used to communicate to sports bettors?

SBC Business writer Mark McGuinness of Mainstream Marketing & Communications looks at the potential for the industry to harness one of the latest developments – the iBeacon. Our industry is encountering momentous change on a daily basis. In fact our digital lives are changing so much. We don’t even know it’s happening as they way in which we connect and communicate …

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Voting opens for Best Football Bookmaker

The title of Best Football Bookmaker will be duked out between Bet365, BetVictor, Paddy Power, Pinnacle Sports and SkyBet at the Betting on Football Awards on 8 May (click here to view finalists case studies). Voting for the award, which is sponsored by BetConstruct, is now open at   http://www.sbcnews.co.uk/bettingonfootball/awards The winner will be decreed by the weight of votes …

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Brazil Internet Constitution Policy set to restrict igaming operators

Brazilian Government drafted its ‘Internet Constitution Policy’, a set bills designed to implement policies and standards for governance and regulating internet and digital use in the region. Part of the drafted Bill has been geared towards implementing potential policy for the governance of igaming in Brazil. The Bill sets to implement restrictions on use of unlicensed online gambling and sports …

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Mark Davies Camberton: gambling industry has fallen behind the curve

Ahead of the Betting on Football Conference – 8th of May Stamford Bridge, Team SBC catches up with Mark Davies of Camberton Public Relations to discuss marketing context and brand management ahead of new legislation for igaming and sports betting operators. Mark Davies is an expert at gaming and sports betting public relations, corporate communications, reputation management and stakeholder management. …

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Brazil micro-site launched by FREEBETS.com

Online betting service and affiliate FREEBETS.com has launched a Brazil 2014 micro-site full of previews, stats and betting offers. Available at www.freebets.com/2014-world-cup, the site offers a comprehensive preview of the hotly-anticipated football showpiece with expert analysis from the FREEBETS.com team on all 32 sides competing, with qualifying journeys, the manager, key players, World Cup history and betting tips all listed. …

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Interwetten target World Cup 2014 boost

Sports betting operator – Interwetten posted a year on year 7% increase in revenues for the opening quarter of 2014, the operator posted  revenues of €11.1 million (£10.1 million). The operator cited the performance of its mobile sports betting inventory as the key driver for its performance, mobile operations now account for 40% of the operators overall turnover. Furthermore Interwetten had …

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