Sport

Marathonbet secures Tottenham Hotspur betting partnership

Premier League outfit Tottenham Hotspur have signed a record two-year deal with Marathonbet, which will see the sportsbook giant become the club’s new exclusive betting partner. The north London side previously operated a regional partner model in the gaming sector, but the new partnership sees Marathonbet take full category exclusivity, giving Tottenham Hotspur’s global fanbase a consistent betting experience no …

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Digital transition sees Ladbrokes’ profits cut in half

Ladbrokes has seen its profits halve in the first six months of the year as the bookmaker suffered a transitional period for its digital business. Profit after tax dropped by 49.8% to £23.7m for the period, with huge drops in operating profit for UK Retail (down 21.3% to £57.6m), European Retail (down 32.0% to £6.6m) and digital (down a whopping …

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10 rules for choosing a Fantasy Football team

With Fantasy Football an established way for people to enjoy football for almost 20 years now, SBC has set up its own community league here. Sam Cooke gives some advice to would-be managers who are interested in joining the fun. 1. Playing time. The number one rule; if they ain’t playing they ain’t scoring points. It’s especially vital to watch …

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Matchbook.com signs Brentford betting partnership

Online and mobile betting Matchbook.com has announced a new betting partnership agreement with newly promoted Champioship side Brentford FC. As part of the agreement the Matchbook.com logo will be prominently displayed on Brentford’s home and away kit for the upcoming 2014/15 campaign. In addition, there will be extensive Matchbook.com advertising at Griffin Park including the branding of the stadium roofs with …

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SIS becomes data partner of Spanish Football League

SIS has been appointed as the official data partner of the Liga de Futbol Profesional (LFP) to collect and exclusively distribute live data from the Spanish leagues to the betting industry. Liga BBVA, won last season by Atletico Madrid ahead of Barcelona and Real Madrid, is watched by more than 300 million viewers across the globe. The three-year agreement, from …

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Celtic reprieve causes problems for bookmakers

Celtic Football Club’s unexpected reprieve from Champions League elimination is causing some bookmakers a headache as curious punters get in touch to see if their previously losing bets are now, in fact, winners. Celtic lost on Wednesday night 2-0 to Legia Warsaw in the CL qualifier, with an embarrassing 6-1 loss on aggregate. However the Polish side brought on a …

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666Bet unveiled as new Leyton Orient FC shirt sponsor

New online bookmaker  666Bet will be the new  shirt sponsor of London football club Leyton Orient for the 2014-15 campaign. The record sponsorship deal for the Club will see the 666Bet company logo printed on the front of the home and away shirts from the first game of the season. 666Bet is a fully registered online gambling website. Its goal is …

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Coral & Betfair stung by false match

Sports betting operator Gala Coral and betting exchange  Betfair is voiding bets on a football match after being notified that the event did not take place. The betting  operators had taken wagers on a friendly match between Spain’s Ponferradina SD and Freamunde of Portugal. Ponferradina had withdrawn from the fixture and had been replaced by another football team who played …

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Fortuna secure Slavia Prague shirt sponsorship

Eastern European focused sports betting operator Fortuna announced the confirmation that it had become official shirt sponsor of Czech Republic ‘Gambrinus Liga’ football club Slavia Prague. The betting operator announced an undisclosed three year deal with the Prague football team. Zdnek Lang, Marketing Director of Fortuna commented on the shirt sponsorship deal: “Fortuna believe in Slavia’s potential, we want to …

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World Cup worth £16m to Unibet

Swedish-based operator Unibet generated gross winnings of £16m during the World Cup, according to the firm’s interim results, with £9.5m generated in June and £6.5m in July. Almost half of Unibet’s turnover during the World Cup came from live betting, a figure much lower than the operator’s usual operations. While Unibet had a comprehensive pre-match offer with over 350 bet …

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