Sport

News about sports business

Royal Calcutta Turf Club to broadcast UK and IRE fixtures powered by RMG 

SBC News Royal Calcutta Turf Club to broadcast UK and IRE fixtures powered by RMG 

UK and Ireland horse racing fixtures have secured breakthrough coverage for the Indian market via a new media rights distribution deal struck between Racecourse Media Group (RMG) and the Royal Calcutta Turf Club (RCTC).  The ground-breaking deal will see the heritage RCTC racetrack enable its visitors to watch and bet on fixtures broadcast by RMG of 34 UK racecourses and …

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Sky Sports nets exclusive UK and Ireland Bundesliga rights

SBC News Sky Sports nets exclusive UK and Ireland Bundesliga rights

Sky Sports has enhanced its broadcasting portfolio of major international tournaments, signing an exclusive four-year contract with the German Bundesliga. Announced on the company’s website, the agreement will see Sky provide live coverage of ‘the premium fixture of each weekend’ every Saturday on Sky Sports Football at 5.30pm, whilst additional coverage will feature Sky Sports linear and digital verticals, including …

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CVC seals 10% stake in LaLiga commercial entity

SBC News CVC seals 10% stake in LaLiga commercial entity

LaLiga has confirmed the sale of a 10% stake for €2.7 billion to Luxembourg-based private equity firm CVC Capital Partners. Under the terms of the agreement, LaLiga, which governs the top two tiers of the country’s football system, will form a new company to oversee commercial elements, such as sponsorship deals, in which CVC would take a 10% stake. However, …

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Winamax returns to sponsor FC Bordeaux 

SBC News Winamax returns to sponsor FC Bordeaux 

French online poker and sportsbook operator Winamax has returned to serve as principal shirt sponsor of FC Girondins de Bordeaux.  Winamax, which is France’s biggest online poker room, had previously branded the Les Girondins front of shirt for the period spanning 2015 to-2019. The new partnership will see Winamax replace French leisure and hospitality group Bistro Régent as principal sponsor …

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ZEturf France expands US racing portfolio with XB Net

SBC News ZEturf France expands US racing portfolio with XB Net

North American horse racing content provider XB Net has signed a new distribution deal with French operator ZEturf. The agreement will see XB Net deliver its live pictures, data, and multifaceted betting services from a network of over 60 North American tracks, providing ZEturf with a steady stream of rapid-cycling content for new and existing customers. Emmanuel De Rohan Chabot, Founder of ZEturf, …

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VBET further strengthens Ukraine marketing with Football Cup deal

SBC News VBET further strengthens Ukraine marketing with Football Cup deal

VBET has signed an arrangement with the Ukrainian Association of Football (UAF), securing the title sponsorship of the Ukrainian Football Cup. The three-season agreement will see both partners collaborate on the development of the knock-out tournament as well as Ukrainian football in general, and builds on VBET’s previous deals with the UAF. Anton Svitlychny, Head of VBET Ukraine Partnership Development, …

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Ladbrokes commences with pre-season ‘Drummers’ marketing campaign

SBC News Ladbrokes commences with pre-season 'Drummers' marketing campaign

Ladbrokes has built on its ‘Drummers’ UEFA 2020 European Championship marketing campaign ahead of the upcoming 2021/22 club football season. The campaign kicks off today and will be split into two over the coming weeks in order to enhance fan excitement and anticipation for weekend fixtures.  Conducted by the Neverland media agency, it will be featured across TV and digital …

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Italian football authorities call for suspension of betting sponsorship ban

SBC News Italian football authorities call for suspension of betting sponsorship ban

The Italian Football Federation (FIGC) has argued that the country’s betting sponsorship and advertising ban should be temporarily lifted in order to allow the sports sector to recoup lost earnings. First implemented on 1 January 2019, the Italian advertising ban has seen the full range of commercial marketing including product placements, distribution of branded items and influencer marketing are banned …

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Betway enhances German visibility with VfB Stuttgart sponsorship

SBC News Betway enhances German visibility with VfB Stuttgart sponsorship

Betway has strengthened its marketing and branding in the German sports betting space, striking a deal with Bundesliga club VfB Stuttgart. As part of the three-year agreement, Betway will gain branding on the LED screens and cam carpets at the VfB Stuttgart stadium, the 60,000-seat Mercedes-Benz Arena. Additionally, the Malta-based bookmaker will also secure activation rights as part of the …

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Cooperation required as sports authorities tackle the globalisation of sports corruption

SBC News Cooperation required as sports authorities tackle the globalisation of sports corruption

With the effects of the coronavirus crisis still being felt throughout the world of sports, authorities and governing bodies are facing more pressure than ever in the fight against match-fixing and sports corruption.  Delving into the ongoing challenges that authorities face when combating the manipulation of competitions, a panel titled ‘Match-Fixing Phenomenon at the time of COVID’ at SBC Digital …

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