Sport

Tipico rolls out Betradar’s Live Channel Retail

Betradar, supplier of sports and betting related data,has announced the successful launch of its Live Channel for retail betting shops with the German bookmaker Tipico. Tipico has already rolled out the live sports channel in over 200 shops across Germany with the intention to connect up to 1,000 shops, and expand links in Austria, Belgium and Denmark. Betradar’s Live Channel, …

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Betfair posts record quarterly revenues & profits

Betfair plc posted its opening Q1 2015 financial performance for the three month period ending 31 July 2014. The London listed operator posted a strong opening which saw net gaming revenues up 30% to £117.3 million (Q1 2014: £90.4 million).  Its sports betting division posted a 30% net revenue increase to £83 million (Q1 2014 £64 million), igaming divisions further …

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Shergul Arshad – Mondogoal – Football innovation in EGaming

Shergul Arshad, founder and CEO of Mondogoal, a Fantasy Football company based on the Isle of Man, talks about the daily game format, outlook for the sector and shares his predictions for this year’s EPL season. Shergul was Head of Digital at one of Europe’s top football clubs, AS Roma, before founding Mondogoal. He is also a former eBay, Amazon …

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BAC moves to the Barcelona International Convention Centre

The Barcelona Affiliate Conference (BAC) will be returning once again to the Catalan city on the 23rd – 26th October 2014. Conference organisers, iGB Affiliate, have announced that the conference will be moving to a new venue for 2014, the Barcelona International Convention Centre (CCIB). “We are extremely excited that the show has grown to the extent that we have to move …

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EZTrader Signs strategic partnership with Feyenoord Football Club

EZTrader Inc has announced the signing of an exclusive, three year strategic partnership with Netherland’s top flight club  Feyenoord Football Club. Under the terms of the exclusive agreement, EZTrader will be a strategic partner of the club and the partnership extends to all the team’s activities and on-line presence including a shared website. Eric Gudde, General Director of Feyenoord, commented on the partnership ‘Thanks to …

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SIS signs Spanish football data deal

LB O supplier SIS has been appointed as the official data partner of the Liga de Futbol Profesional (LFP) to collect and exclusively distribute live data from the Spanish leagues to the betting industry. Liga BBVA, won last season by Atletico Madrid ahead of Barcelona and Real Madrid, is watched by more than 300 million viewers across the globe. The …

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Paysafecard signs FC Kaiserslautern shirt sponsorship

German soccer club 1. FC Kaiserslautern have agreed a shirt sponsorship deal with paysafecard.com. The 2. Bundesliga side have signed an initial one-year deal with the Skrill-owned online payment solutions company, and will carry its logo on their matchday jerseys. In addition, paysafecard.com branding will appear across the Fritz-Walter-Stadion, with a presence on pitchside LED hoardings and on the main …

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William Hill scores betting partnership with Crystal Palace

UK bookmaker William Hill has continued to extend its brand’s promotion and coverage through betting partnerships with the agreement of a season-long deal with London Premier League football club Crystal Palace. William Hill’s sports betting services will be promoted at Crystal Palace’s Selhurt Park Stadium, and will further feature throughout the football club’s digital inventory. Crystal Palace Chairman Steve Parish …

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Coral launches Premier League season 2014/2015 marketing campaign

Coral Interactive sports betting brand, Coral.co.uk have launched a new broadcast marketing campaign for the Premier League 2014/2015 season. The campaign named ‘Tasty Offer’, features comedian football impersonator Darren Farley and model Carly Baker. The campaign creative was designed by Leeds based creative agency Creative Emporium. The advertisement lasts approximately 30 seconds, and promotes  Coral’s sports betting bonus of ‘Bet …

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Ladbrokes launches accumulator tracker on mobile platform

Ladbrokes have geared up for the start of the new Premier League season by introducing an innovative football accumulator tracker in their mobile platform. Ladbrokes app users will be able to view their single-line football multiples as the matches unfold thanks to My Accas, which expands upon the pre-settlement status for each leg. In place of the standard “unsettled”, customers …

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