Sport

News about sports business

England women’s football internationals to be broadcast on ITV

SBC News England women’s football internationals to be broadcast on ITV

Coverage of all England national women’s football team matches will now be broadcast by ITV until 2025 from September onwards. The terrestrial network will provide coverage of all England women’s tournament qualifiers and internationals, including friendly fixtures. Coverage will begin on Friday 17 September for the Lionesses’ FIFA World Cup qualifying match against North Macedonia. ITV now holds the media …

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Betway adds Atletico Madrid to global sponsorship roster  

SBC News Betway adds Atletico Madrid to global sponsorship roster  

Betway has announced its biggest Spanish market sponsorship commitment to date, becoming the international betting partner of La Liga champions Club Atletico Madrid.  Securing a two-year agreement, Betway will serve as the international betting partner of Atletico for all territories except Spain and Asia. As of 1 August, Spanish media and sports clubs have observed a blanket ban on betting …

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bwin becomes sponsor of UEFA Europa and Conference Leagues in ground-breaking deal

SBC News bwin becomes sponsor of UEFA Europa and Conference Leagues in ground-breaking deal

Entain’s bwin brand has been named the first official sports betting partner of the UEFA Europa League and UEFA Europa Conference League, strengthening its international sports marketing in Europe. Under the terms of the ‘ground-breaking’ three-year deal, bwin will gain brand visibility across both competitions across broadcast backdrops and in-stadia marketing on perimeter advertising as well as on both tournaments …

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FIA launches #RaceAgaintManipulation in partnership with Sportradar

SBC News FIA launches #RaceAgaintManipulation in partnership with Sportradar

The Fédération Internationale de l’Automobile (FIA) has announced a new initiative, #RaceAgainstManipulation, in cooperation with long-running partner Sportradar Integrity Services. Under its current agreement with the sports data and integrity company, the FIA has secured the monitoring of international motor racing fixtures using Sportradar’s Fraud Detection System (FDS). The recent enhancement of the relationship with the launch of the RaceAgainstManipulation …

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Betclic secures multi-layer sponsorship of French football

SBC News Betclic secures multi-layer sponsorship of French football

Betclic Group has moved to enhance its brand exposure in its home country’s betting and gaming market, becoming an official partner of the French Football Federation (FFF). The five-year agreement – which is reportedly worth between €5 million and €8 million per year according to French outlet L’Équipe – will see the Bordeaux-based operator serve as an official partner of …

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LV BET links with West Brom to further football branding strategy

SBC News LV BET links with West Brom to further football branding strategy

LV BET has moved to strengthen its UK brand visibility via an official partnership with West Bromwich Albion covering the current 2021/22 season.  The operator’s partnership with the baggies will include digital and matchday coverage rights, whilst LV BET has detailed its intention to implement a ‘fan first’ strategy to maintain engagement with Baggie’s supporters throughout the ongoing campaign. Additional …

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UK Racing maintains its one ride limit jockey safety protocol 

SBC News UK Racing maintains its one ride limit jockey safety protocol 

UK racing will maintain its COVID-safety approach, limiting professional jockeys to riding only one meeting per day.  The decision was announced by the British Horseracing Authority (BHA) and the Professional Jockeys Association (PJA) following consultation with riders, trainers and further safety stakeholders. A limit on jockey runs was introduced during 2020 as part of a series of initial measures designed …

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BoyleSports extends Wolves deal to ‘reinforce commitment’ to UK expansion

SBC News BoyleSports extends Wolves deal to ‘reinforce commitment’ to UK expansion

BoyleSports has moved to enhance its marketing and branding in the UK sports betting market by renewing its existing partnership with Wolverhampton Wanderers FC. The extension of the sponsorship agreement will see the Drogheda-based bookmaker continue to operate as the official Molineux betting partner of the West Midlands club for the 2021/22 Premier League season. This comes with a range …

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Bournemouth announces QuinnBet deal with ‘clear emphasis’ on responsibility

SBC News Bournemouth announces QuinnBet deal with ‘clear emphasis’ on responsibility

QuinnBet has moved to bolster its branding and marketing in the UK and Ireland by partnering with EFL Championship club AFC Bournemouth. The sportsbook operator – founded in 2017 by Sean Quinn – will become the official UK and Republic of Ireland betting partner of Bournemouth, including a back-of-shirt sponsorship caveat that will see the company’s logo appear on the …

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VBET boosts Ukraine profile with FHU partnership

SBC News VBET boosts Ukraine profile with FHU partnership

VBET has further enhanced its branding in the Ukrainian market after signing a partnership with the Ukrainian Ice Hockey Federation (FHU). The collaboration – which includes title sponsorship of the Ukrainian national ice hockey team – builds on the firm’s ongoing marketing activities, including Ukraine-focused partnerships with both the Ukrainian Premier League (UPL) and the Ukrainian Football Cup, commencing with …

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