Sport

News about sports business

ITV Racing to broadcast ARC’s Racing League

SBC News ITV Racing to broadcast ARC's Racing League

Arena Racing Company (ARC) has announced that ITV Racing will serve as the dual broadcaster of the Racing League, alongside Sky Sports Racing. Launched in 2021, the Racing League is the £2 million team racing competition of ARC that is held over six Thursday evening fixtures across the UK’s leading racetracks. The 2022 Racing League will commence on 4 August …

Read More »

Bill South: Tackling sports corruption requires an organised operator approach

SBC News Bill South: Tackling sports corruption requires an organised operator approach

As the complexity of the sports betting industry has increased with a shift towards online and mobile gaming, a huge range of markets available and more jurisdictions opening up to the sector, it would be easy to assume that maintaining integrity and countering match fixing is harder than ever. This is not the case, however, for Bill South, Group Director …

Read More »

BK8 expands to UK market in Huddersfield Town partnership

SBC News BK8 expands to UK market in Huddersfield Town partnership

BK8 has become the official global betting partner of Championship team Huddersfield Town for the remainder of the 2021/22 season. The gambling firm’s logo is set to become visible on several club assets, including match day perimeter board advertising and on the players’ non-match day training kit. BK8’s European Managing Director, Michael Gatt, commented: “We are absolutely delighted to have …

Read More »

Sportradar signs five-year extension with Bundesliga International

Bundesliga

Sportradar has agreed a five-year extension to its partnership with Bundesliga International, a subsidiary of DFL Deutsche Fußball Liga, giving greater access to German football’s top leagues. As the official provider of betting and streaming rights for the Bundesliga and Bundesliga 2 outside the US and DACH regions until the conclusion of the 2025-26 season, Sportradar will sublicence the rights …

Read More »

Tebwin sportsbook named betting partner of Worcester Warriors

SBC News Tebwin sportsbook named betting partner of Worcester Warriors

Online casino and sportsbook Tebwin.com has become the official betting partner of Gallagher Premiership Rugby club Worcester Warriors. In a bid to increase Tebwin’s support of UK sport, the company’s logo will be displayed at Sixways Stadium with other promotional material as part of the collaboration. “We look forward to working closely with Worcester Warriors and seeing the team flourish …

Read More »

JBO creates content marketing opportunities with French Ligue 1 side

SBC News JBO creates content marketing opportunities with French Ligue 1 side

Just Bet Online (JBO) has extended its partnership with French Ligue 1 side Olympique de Marseille as the club’s official asia betting partner. The collaboration looks to continue to create  activations and content-marketing opportunities, in line with the operator’s aim which has been described as ‘to engage, educate and entertain’. A JBO spokesperson welcomed news of the brand’s latest renewal …

Read More »

VBET names Man City’s Zinchenko as brand ambassador

SBC News VBET names Man City’s Zinchenko as brand ambassador

VBET has added Oleksandr Zinchenko, Manchester City FC and Ukraine National Team midfielder, as one of its official brand ambassadors. The 25-year-old is the youngest captain in Ukraine’s national football team history, and has won the FA Cup and FA Community Shield With Man City and the English title three times and the EFL Cup four times. George Givishvili, VBET …

Read More »

Ladbrokes: Marketing and product cooperation ‘vitally important’ in competitive football betting space

SBC News Ladbrokes: Marketing and product cooperation ‘vitally important’ in competitive football betting space

Last week’s SBC Awards 2021 saw numerous operators recognised with honours for a variety of achievements across the sports betting and gaming sector, with Ladbrokes taking home the Football Sportsbook of the Year Award. Although marred by lockdowns and other restrictions, 2021 was a huge year for football fans, and by extension sportsbook due to the Euro 2020 and 2020 …

Read More »

Sportradar gains International Hockey Federation exclusive betting data rights

SBC News Sportradar gains International Hockey Federation exclusive betting data rights

Sportradar has further expanded its portfolio of betting data partners by entering into an global multi-year agreement with the International Hockey Federation (FIH). In place until the conclusion of the 2029/30 season, the deal will see Sportradar collect and distribute betting data from the the roster of international FIH competitions, covering a total of 300 matches per season. This will …

Read More »

PlanetPay365 gains exposure in Tuscan territory via ACF Fiorentina

SBC News PlanetPay365 gains exposure in Tuscan territory via ACF Fiorentina

PlanetPay365 has established a deal with ACF Fiorentina for the 2021/22 football season, as the enterprise becomes the club’s official value-added service partner. The agreement looks to increase the Planet Entertainment-owned brand’s visibility, and expand business in the Tuscan region, as the group will be present at the Artemio Franchi stadium on the LED perimeter boards. Troy Cox, Chief Commercial …

Read More »