Sport

Betfred has strengthened its support of The Derby Festival by extending its partnership with The Jockey Club to at least 2026. Staged at Epsom Downs, the operator has taken the naming rights to the famous two-day flat race. Fred Done, Betfred Owner, said: “Following on from a memorable two days at Epsom last year we are delighted to further develop …

Swedish betting operator Betsson has announced that it is now the main sponsor of Colombian football club Atletico Nacional. Strengthening the bookmaker’s footprint in Latin America, the new deal will see the company’s logo being placed on the front of the team’s men’s and women’s jerseys for the next three years.  Atletico Nacional was first established back in 1947, and …

CONAR, Brazil’s advertising watchdog, has published ‘Annex X’ of “self-regulation rules” for betting advertising campaigns, needed for the launch of the country’s pending federal sports betting marketplace. Referred to as the National Advertising Self-Regulation Council, CONAR is a non-governmental body that oversees the standards and conduct of Brazil’s advertising code implemented across all media platforms. The publishing of Annex X …

VBET has formed a regional partnership with Argentina National Team through a deal with the Argentina Football Association (AFA). Extending across marketing and branding initiatives, the pair have outlined how the three-year alliance is poised to ‘redefine the sports and betting landscape’, as well as ‘usher in a new era of unparalleled engagement’. Aragats Asatryan, VBET CEO, said: “This partnership …

Svenska Spel has extended its long-term partnership with the Association of Women’s Elite Football in Sweden (EFD). The new agreement will see Svenska Spel, a state-owned operator of betting and casino gaming products, continue as the main sponsor of the Swedish football body.  The operator will also, again, award a European bonus to the teams that represent the country in …

MPs have urged that the Premier League and other sports governing bodies should commit to cutting the volume of gambling adverts in stadiums. The Culture, Media and Sport (CMS) Committee has published its report on the Gambling Act review White Paper, particularly urging the government to do more to minimise children’s exposure to gambling advertising.  MPs have called for the …

William Hill has announced that it is sponsoring the first ever Boxing Day meeting at Aintree racecourse. Including the notable Grade 1 Formby Novices’ Hurdle (formerly the Tolworth Novices’ Hurdle), the bookmaker will sponsor six of the seven races on the card in total. Lee Phelps, Spokesperson for William Hill and Senior Sports Writer, said: “While many are winding down …

Keeping up the pace on its Greek marketing strategy, Betsson has signed an agreement with the Hellenic Football Federation (HFF) to become title sponsor of the Greek Cup. The flagship sportsbook brand of the Stockholm-listed, Malta-based international betting operator Betsson Group, Betsson has been active in Greece since 2011 and was one of the first to gain a licence under …

Racecourse Media Group (RMG) has formed a partnership with sports data and analytics company Ellipse. The deal will utilise data engineering and analytics specialists from Ellipse –  the company behind the likes of CricViz and TennisViz – as well as AI and machine learning to bring a ‘new dimension’ to how fans consume and understand horse racing. Named the first …

For traders, Christmas represents a hectic Premier League fixture pile-up, with teams playing three games in just 10 days; fans happily sit back with a turkey sandwich, whilst trading floors are faced with numerous challenges. Charlie Linford, industry veteran and Director of Trading at Metric Gaming is well versed in this schedule having traded on the frontline for many years. …