Sport

The British Horseracing Authority (BHA) has urged all stakeholders to participate in its online questionnaire to help map the environmental activity of UK racing. The questionnaire forms part of UK racing’s CSR commitment, in which the governing bodies of the BHA, The Horsemen’s Group, Racing Foundation and Racecourse Association (RCA) have pledged to progress the sport’s environmental sustainability. Last year, …

Super Group-owned Betway has extended its official data, live streaming and fan engagement partnership with sports data and technology company Genius Sports. The collaboration looks to provide the betting platform with Genius Sports’ LiveData and LiveTrading solutions, which delivers ‘real-time data and pin-point pricing’ for the National Football League (NFL) and NCAA Basketball, alongside the English Premier League and Euroleague …

Sportradar has hired Andrew Bimson as Chief Operating Officer in North America in a bid to expand its betting & gaming, sports entertainment and ad:s (marketing services) operations. The NYSE-listed, Swiss-based sports technology company has stated that Bimson will be reporting to Arne Rees, Sportradar North America’s CEO, and has a wealth of experience in the industry. Rees commented: “Andrew …

Colbet is preparing to launch its live casino offering in the Colombian gaming market, but anticipates that sports betting will remain the dominant vertical across its wider operations.  Speaking to local news outlet La Republica, Santiago Melo, the General Director of the operator, anticipated that the sports betting vertical will continue to contribute around 80 per cent of total group-wide …

In line with continuing speculations of a gambling sponsorship ban in sports, a shift beginning to emerge in the market is an increase in digital sports sponsorships across fan sites and influencer channels.  Speaking to SBC, Dean Akinjobi, CEO of Football Media, talked of his agency’s partnership with crypto-betting Sportsbet.io which recently brought about a deal with Kenyan rapper King …

Winamax‘s partnership with Ligue 1’s Girondins de Bordeaux has been terminated following the club’s disapproval of the betting platform’s tweets about the last match. The sports betting site had signed the sponsorship in summer last year but, as reported by  France Bleu, has stepped up its jokes towards the club on social media, pushing Bordeaux to end their partnership. “We …

Betsson Group has further enhanced its focus on Latin American sports betting, signing an agreement with Brazil’s state-based Pernambuco Football Federation (FPF). The contract will see the Stockholm Nasdaq-listed international betting and gaming group secure the sponsorship of the Pernambuco Championship, the tournament of the state of Pernambuco, for the 2022 season. As part of the deal Betsson will conduct …

Tipico has strengthened its brand visibility in the burgeoning North American sports betting market, entering into an agreement with Major League Soccer (MLS) franchise Columbus Crew. The agreement will see the German operator become a founding level partner as well as official betting partner of the club, based on the capital city of Ohio, receiving entitlement rights to the franchise …

Betsson Group has signed a one-year sponsorship agreement with Chilean football club Colo-Colo, in a strengthening of its marketing and brand visibility in Latin America.  The global sponsorship will cover the 2022 season, and will see operator’s logo featured on the Chilean Primera División club’s shirt sleeves for both home and away games, whilst an additional term has included the …

The total prize fund for this year’s Randox Grand National will return to £1 million for the first time since the pre-pandemic period, as reported by the Racing Post. The horse racing and betting news outlet was informed by Aintree racecourse on Wednesday that not only will the total value of the 9 April race return to pre-COVID levels, but …