Sport

News about sports business

Betway builds on esports presence via BLAST Premier extension

SBC News Betway builds on esports presence via BLAST Premier extension

Betway has renewed its partnership with CSGO esports series BLAST Premier until the end of the 2023 season to continue to collaborate on a range of activations. The extension of the deal means that Betway’s branding will appear across all seven BLAST Premier events taking place in 2022, whilst the gambling firm will also own the ‘Power Picks Prediction’ segment …

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Sportsbet.io ‘brings alive sporting legends’ with 2mee messaging

SBC News Sportsbet.io ‘brings alive sporting legends’ with 2mee messaging

Crypto sports betting brand Sportsbet.io has introduced direct human messaging to its platform in a partnership with 2mee, aiming to ‘bring sports personalities to life’. The firm has revealed some of the incorporated names as Aussie cricketer, Brett Lee and Brazilian World Cup winner, Denilson de Oliveira.  Joe McCallum, Head of Sportsbook at Sportsbet.io, commented: “Thanks to 2mee, we can …

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SIS provides live racing content to Argentina in Codere extension deal

SBC News SIS provides live racing content to Argentina in Codere extension deal

Sports Information Services (SIS), has extended its partnership with Codere to distribute its 24/7 Live Racing Channels to the operator’s Argentine customer base. The multi-channel betting supplier’s existing deal with Codere has provided its racing content to the online operations in Spain and Mexico. Codere’s Argentine online customers will now also have access to SIS’s UK and Irish horse racing, …

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Betway broadens brand visibility with five top-flight Chilean clubs

SBC News Betway broadens brand visibility with five top-flight Chilean clubs

Betway has become the official premium partner of five football clubs in the Chilean First Division – a first in the country for the Super Group-owned brand. In a deal brokered by 1190 Sports, the teams in collaboration with the betting firm include; Union La Calera, Coquimbo Unido, Everton, Audax Italiano and Deportivo Ñublense. In looking to build on wider …

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2022 Winter Olympics: The ‘hugely exciting’ opportunities in niche betting markets

SBC News 2022 Winter Olympics: The ‘hugely exciting’ opportunities in niche betting markets

As the Beijing 2022 Winter Olympics gets well underway, gambling opportunities are beginning to emerge with plenty of moments to place a wager on either a specific event, or an outright bet on the medal market. Events like this year’s competition, which officially began on 4 February, always herald a wave of new gambling opportunities, with bettors eager to place …

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Betway ‘unboxes talents in women’s football’ with Ghana Football Association

SBC News Betway ‘unboxes talents in women’s football’ with Ghana Football Association

Betway has announced a deal with the Ghana Football Association (GFA) as the gambing firm becomes the development partner of the Ghana Women’s Premier League. The collaboration sees Betway focus on supporting Ghanaian teams and helping expand the league, whilst key benefits include a season-long mentorship programme with local and international resources for officials of the clubs under the auspices …

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SSG expands multi-event content partnership with Betfair

SBC News SSG expands multi-event content partnership with Betfair

Spotlight Sports Group (SSG) and Betfair have extended and expanded their existing partnership centred around the provision of horse racing video content.  Covering multiple events throughout 2022, including the upcoming Cheltenham Festival, Grand National and July’s Royal Ascot, the agreement will see SSG supply Betfair with its Racing Post Live programme.  Included in this offering are live reactions from racing …

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UK Racing launches working party to improve ‘culture of respect’

SBC News UK Racing launches working party to improve ‘culture of respect’

UK racing has formed ‘a cross-industry working party’ that will establish an action plan that aims to breed a culture of respect across all components of the sport. The directive was originally announced last December, as racing stakeholders issued a joint-statement “regarding the conduct of those who work in the sport, and a commitment to take wide-ranging action to offer …

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Sportradar Integrity Services monitors betting-related corruption with Athletes Unlimited

SBC News Sportradar Integrity Services monitors betting-related corruption with Athletes Unlimited

Sportradar Integrity Services has revealed a multi-year integrity services agreement with Athletes Unlimited to protect its competitions from match-fixing and betting-related corruption. As a supplier of sports integrity solutions and a division of Sportradar, Sportradar Integrity Services stated that the partnership was secured as part of a ‘competitive selection process’, which expands the group’s position in North American sports. Jill …

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DAZN in the cold as BT Sport opts for JV with Discovery

SBC News DAZN in the cold as BT Sport opts for JV with Discovery

BT Group has this morning revealed that it has entered ‘exclusive discussions’ with Discovery Inc to create a new sports broadcasting joint-venture for UK audiences.  The update sees BT counter news reports that OTT platform DAZN, had won the bid to acquire its UK sports media rights, taking control of BT Sport’s Premier League and UEFA Champions League content.    Dealmakers …

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