Sport

Leicester City triumph to trigger ‘recalibration’ on long shot pricing

The news media is awash at how much Leicester City’s incredible Premier League title triumph is going to cost the betting industry, but we may not see the true impact of the unlikely win until next season. While the estimates are that The Foxes’ 5,000-1 victory has cost the betting industry between £25m – £50m, the truth is that the …

Read More »

John Gordon – Premier Punt – Convenience is the new King

Premier Punt is a real money DFS operator based in Scotland that’s making big moves ahead of next season. Founded by John Gordon, Jonathan Warman, Stewart Gove and Andy Daykin it recently went live with its second investment round in order to grow its product ahead of the forthcoming campaign.  Following on from similar topics discussed by the DFS panel at …

Read More »

BOFCON 2016 – Trading Places Panel

The fourth session of this year’s Betting on Football Conference (#bofcon) at Stamford Bridge was focused on data and trading patterns. It featured Senior Odds Compiler at Super Soccer Jeevan Jeyaratnam, Paolo Personeni of Sportsradar and Nathan Rothschild, Co-Founder of iSport Genius, with the Founder of Sportsbook Training Services Jonathan Smith moderating the ‘Trading Places – How has the availability of …

Read More »

BOFCON 2016: Khaled Naim on football and esports

The founder of esports agency Stark Esports, Khaled Naim, spoke at #bofcon today on the subject of FIFA as a gateway between football and esports.  Stark has a partnership with VFL Wolfsburg and further deals with a host of Bundesliga clubs including Bayern Munich are also on the cards. The terms of the Wolfsburg deal sees Stark aiding the side’s entrance into …

Read More »

Matt Wilson – Ball Street – The Influence Channel

Consumer engagement with football content is changing, as more viewers interact and seek opinion via social media channels. This new consumer take-up has led to advertisers revaluing their brand propositions and output.  Ball Street Co-Founder Matt Wilson details to SBC readers the rise of ‘Influence’ based marketing and how new social dynamics are changing advertiser practices and values. _______________________ SBC: …

Read More »

Enetpulse thinking big with Euro 2016 microsites

 As firms gear up for this summer’s Euro 2016 tournament, Enetpulse has launched its new microsite solution specifically for the tournament. Business Development Manager Jesper Kamp explains the thinking behind it. What is appealing about a microsite for Euro 2016? What our clients will get is the holistic Euro 2016 experience for desktop and mobile users. The Enetpulse Euro 2016 …

Read More »

St Patricks Athletic gains SBOBET as its official betting partner

The operator behind SBOBET, Celton Manx, has signed an agreement to become the official betting partner of League of Ireland Premier Division side St Patrick’s Athletic Football Club. The terms of the deal will see the SBOBET betting brand promoted via the club site and at matches at Richmond Park, the home of St.Pats. St Patrick’s Commercial Manager Frank Kinsella said of …

Read More »

Welsh FA will investigate suspicious betting patterns

The Welsh Football Association (FAW) has launched an investigation into allegations of match fixing in the Welsh Premier League.  The inquiry began after the FAW was alerted to suspicious betting patterns as Port Talbot lost 5-0 to Rhyl at the weekend. Rhyl had not won for 17 matches prior to this comprehensive victory. An FAW spokesperson said of the news: “We have …

Read More »

Scott Longley – The Asian handicap – Will betting companies learn to trust Chinese football?

With the rise of Chinese football and clubs in the Chinese Super League becoming financial powerhouses meaning that a flurry of talent has made its way there and will continue to do so, the question of betting on matches in the league becomes more prominent.  With past corruption charges still looming over the CSL however, Scott Longley  asks if bookmakers are …

Read More »

Ed Nicholson – Unibet – PFA Player of the Year betting

With this year’s rollercoaster of a season nearing completion and Leicester looking like their fairytale will have a happy ending, the time to decide on the PFA Player of the Year will soon be upon us. A six man shortlist will be revealed on Thursday 14th April with the winner announced later this month. Whilst Riyad Mahrez is heavily expected to win …

Read More »