Sport

PA Betting Services (PABS) and BetMakers Technology Group have announced the launch of their latest racing project.  The AdVantage Platform seeks to ‘revolutionise’ the global racing experience for punters by integrating data, content, trading, streaming and editorial in a single unified hub. Jake Henson, CEO of BetMakers, commented: “BetMakers are proud to partner with PA Betting Services, a world-class organisation …

Betting operator kwiff has expanded its agreement with Racecourse Media Group (RMG) to now include horse racing streaming.  The new terms mean that kwiff will upgrade its native apps with RMG’s offering so that players can now enjoy UK and Irish racing content from around 1,200 race meetings per year – leveraging RMG’s coverage of 35 racecourses, including Cheltenham, Aintree, …

In conversation with SBC News, Dan Zelezinski, Chief Commercial Officer, Twenty First Group, builds on an experience of using data and analytics to provide content and advisory services to the gaming and media sectors, to assess how a fresh innovation could solve operator pain points.  For all the money and attention it gets, football remains a sport littered with inefficiencies. …

The industry once again stands poised to take in a wave of fresh products and innovations in the English capital, with Stats Perform one such company that is looking to continue creating “memorable betting experiences” as a trifecta of sporting showpieces loom on the horizon. Self confessed to be “exceptionally excited” about the week that lies ahead, the group is …

Sports betting platform FSB has launched its automated Bet Builder product as part of its latest updated offering.  The new tool is fully powered by FSB’s in-house football pricing models, delivering a selection of pre-built Bet Builder bets for individual matches.  The odds content will cover around 100,000 matches per year across various international top-flight and lower leagues in both …

Spotlight Sports Group (SSG) has partnered with BoyleSports to deliver a custom-built Cheltenham Festival Content Hub. The ‘Destination Cheltenham’ Content Hub will boast key features that the group has reported as ‘highly successful’ in previous iterations – maintaining an immersive experience for users.  Head of B2B Sales at SSG, Daniel Smith, commented: “We’re delighted to undertake our first-ever ‘Destination Cheltenham’ …

SBC sat down with Metric Gaming’s racing experts Mike Coultard and Charlie Casey to discuss the state of play of the UK racing scene, how operators can be more competitive in a challenging landscape, and of course, some tips for Cheltenham. SBC News: Can you both tell us a bit about your experience and roles at Metric? Mike Coultard, Head of Sales: …

Wagering data provider Racing and Sports (RAS) has signed a new deal with online casino and sportsbook Stake.com for the provision of a horse racing solution.  The deal comes in a two-year package, with the potential of a one-year renewal period. Stake.com will receive risk management services, a Trading Manager platform, as well as a comprehensive horse racing data flow. …

Racing TV has formed an exclusive syndicate with RaceShare to offer its subscribers “a chance to enjoy the thrills of racehorse ownership – with no additional costs.” RaceShare was founded in 2022 by former Racing Post executive Lucy Delaney and bloodstock experts, to make racehorse ownership more engaging and affordable with the general public via shared syndicates. Teaming up with …

FeedConstruct has announced a new sponsorship agreement with the Argentine Football Association (AFA).  Through the partnership, AFA will look to expand commercially into Europe by using FeedConstruct as a Regional Sponsor.  Claudio Tapia, President of AFA, stated: “We are very happy to announce a new sponsorship agreement for the National Teams, with an important technology company like FeedConstruct.  “Several years …